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#27: The Power of Play: Elevating B2B marketing with gaming ad techniques? episode artwork

EPISODE · Apr 8, 2024 · 10 MIN

#27: The Power of Play: Elevating B2B marketing with gaming ad techniques?

from Likely Marketing · host Shivendra Lal

B2B paid ad campaigns have improved over the years telling stories through a variety of content formats. Still, they remain informative, and largely forgettable. Whenever such a discussion occurs, it is quite natural for B2B marketers to look at how B2C brands run captivating paid ads. In this episode, we explore gaming ads as an unlikely source of inspiration for making B2B ads memorable. Tune in now! (00:00) Introduction (01:08) Traditional targeting and messaging approach in B2B paid campaigns (02:23) This approach does not fully address B2B marketer's challenges (05:09) What can B2B marketers learn from gaming ads?

Episode metadata supplied by the publisher feed · Published Apr 8, 2024

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