#27 - The SCIENCE of Multistreaming

Today, Midgeman and Lionheartx10 started off the podcast by coming up with an ingenious idea to keep mic placement. Then discuss the rise of multi-streaming and the shift in viewership from Twitch to YouTube and how creators such as Ludwig feel about multi-streaming for growth. They analyse data from Q1 and Q2 of 2024, highlighting the increase in hours watched on YouTube and the challenges Twitch faces in terms of discoverability and VOD content. They explore the benefits and drawbacks of multi-streaming, including the potential for increased reach and discoverability, as well as the challenges of managing multiple platforms. They also touch on the importance of analytics and data in evaluating the success of multi-streaming efforts. However, acknowledging that multi-streaming is not always for everyone and it is absolutely okay to not want to fully explore that, and if you do, its okay to also not want to continue with it.    Find all our stuff https://www.uploadpodcast.co.uk  Join our FRESH Discord: https://discord.gg/YFkv94NPb8     Chapters —----------- 00:00 - Introduction and Podcast Updates 03:18 - Midgeman Indulging in Pay Day 04:51 - Specific Mic Placement 09:21 - Lionhearts Honeymoon Anecdote 10:48 - A Marketing Idea is Born 13:02 - Are Companies Listening into Upload? 13:51 - Why is Everyone Leaving Youtube & Twitch Culture 17:40 - Multi-Streaming & Passive Growth 20:22 - Comparing Stream Hatchet Reports 21:29 - Twitch's Lack of Discoverability & Youtube Market Dominance 23:39 - Twitch App Live Feature is a Failure 24:58 - Twitch Has More Brand Awareness & Power 26:15 - Lionheart goes on a Marathon to Find Certain Analytics 27:55 - Exploring the Pros and Cons of Multi-Streaming & Sponsors 30:55 - Q2 Reports for Livestreaming 31:54 - The Evolving Landscape of Streaming 34:39 - Midgeman Working on his own Developments 36:13 - Return to Moria is Being Boosted 38:13 - Youtube Revenue is Worth More 41:12 - Lofty Goal Announcement! 41:56 - Try Multi-Streaming Before Knocking it 42:51 - Each Platform Has Its Own Drawbacks & Plusses 48:11 - What to Look Forward to in Episode 28 49:44 - Last Words of Advice for Multi Streaming   Links —----------- Ludwigs video - https://www.youtube.com/watch?v=66QhCpPuL4U   Ludwigs view on multi-streaming - https://dotesports.com/streaming/news/ludwig-blasts-new-twitch-youtube-multistreaming-trend-as-huge-mistake  Stream Hatchet - https://streamhatchet.com/  SullyGnome - https://sullygnome.com/    Return to Moria Video - https://www.youtube.com/watch?v=9dJtRe3FteE