27. User-First Innovation with Dave Rickett

Today’s guest is the Senior Vice President of If/Then, Dave Rickett. Dave is a creative visionary in digital strategy and user interface. He is also a strong proponent of user-first methodologies. He helped shape the user experience for brands such as Coca-Cola, The College Board, and ING. Dave strongly believes that User-First Innovation is key to a successful, scalable, long-term business. If you don’t focus on your customers, you will end up being left in the dust of your competition. Main Takeaways: ● User-First Innovation, what it truly means for your business ● How to step-up your User-First Innovation game ● Going beyond User-First Innovation Be sure to check out full show notes at https://innovationmeetsleadership.com/resources You can follow Dave on LinkedIn or check out his company at https://www.ifthen.com These are proven solutions to advance your leadership and innovation process. Check out our website  innovationmeetsleadership.com or connect with us on Instagram or Facebook @innovationmeetsleadership Don't forget to subscribe and leave a 5-star review. Let’s go transform something!