#27: Wedding Speech Fails (and How to Avoid Them) | Brian Franklin

What separates a ceremony everyone remembers from one that just checks the boxes? Brian Franklin from Vows and Speeches joins us to share the answer—and it's not what you’d expect.Brian brings over 20 years of experience helping people craft personal, memorable vows and speeches—not just for weddings, but for all kinds of meaningful moments. In this episode, he shares how he made the leap from political campaigns to writing love stories, and why personalization is the key to any great ceremony.We talk through the big mistakes couples make when planning the ceremony, how to avoid cringe-worthy speeches, and why practicing your delivery matters just as much as the words themselves. Brian also opens up about how humor, storytelling, and timing shape the emotional arc of a great wedding.He even walks us through how he works with couples, officiants, and speakers to make sure the tone, pacing, and length hit the mark—without relying on cookie-cutter templates or tired internet jokes. From tequila unity shots to emotional surprise moments, it’s all about making your ceremony feel like you.Whether you're writing your own vows, picking someone to speak, or just trying to avoid awkward moments at the mic, this episode will make you rethink how much attention your ceremony deserves.Highlights:Why personalization makes or breaks a ceremony.The biggest speech mistakes couples and their guests make.How humor and emotion work best when balanced.Why practicing your delivery matters more than people think.The value of timing, tone, and even mic placement.New trends like tequila shots, Star Wars quotes, and fireball ceremonies.Do you have any questions about your ceremony or want us to cover a specific topic? Send them in—we’d love to hear from you. And don’t forget to like, follow, share, and leave us a review on Apple Podcasts so more couples can find the help they need!Connect with BrianWebsiteLinkedInFacebook InstagramConnect with Kevin:Wedding IQFantasy SoundInstagramYouTube