27. Why representation matters to brands

Jerry Daykin explains why inclusive marketing is, simply, better marketing. Jerry Daykin, Head of Global Media at Beam Suntory and WFA Diversity Ambassador, has recently written Inclusive Marketing, a practical guide to embedding true representation across the marketing process. In this episode, he talks to Valeria Piaggio, Global Head of DEI at Kantar, about how marketers need to think beyond their comfort zones and find different voices who can deliver competitive advantage and connect their brands with new customers.  Valeria and Jerry discuss how research can help brands create more inclusive campaigns and explore the idea that inclusive marketing is simply better marketing. Hosted on Acast. See acast.com/privacy for more information.