27 - Why We In Ag Lose to Fake News

from The Business of Agriculture Podcast · host Damian Mason

Fake news is a new term for an old practice: using misinformation to trigger an emotional reaction, thereby affecting an outcome. I delve into the history of media-perpetuated inaccuracies. Particularly, how it negatively impacts the Business of Agriculture. From Oprah's anti-beef episode to gluten as evil. When it comes to fake news, we lose. Learn how Ag can battle better. Defense versus offense. The peril of playing nice when our opponents don't. And why facts don't matter to a feelings based customer.

Episode metadata supplied by the publisher feed · Published Mar 8, 2018

Embed this episode

Attribution link and audio player

NOW PLAYING

27 - Why We In Ag Lose to Fake News

0:00 19:06

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of The Business of Agriculture Podcast?

This episode is 19 minutes long.

When was this The Business of Agriculture Podcast episode published?

This episode was published on March 8, 2018.

Can I download this The Business of Agriculture Podcast episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!