27 Years of Laura Geller Beauty with Founder, Laura Geller

Founded by beauty icon and celebrity makeup artist Laura Geller, Laura Geller Beauty has been a trailblazer in the cosmetics industry since 1997. Renowned for its innovative baked makeup handcrafted in Italy and the iconic Spackle Skin Perfecting Primer, the brand excels in creating weightless, silky formulas for mature skin. Geller's hands-on involvement in product development and her dynamic presence across QVC, social media, and direct-to-consumer platforms forge a deep personal connection with customers. Even after selling her company to AS Beauty in 2019, Geller's unwavering passion and infectious personality drive the brand's continued innovation and customer loyalty. The versatile, easy-to-use "lazy girl" products continue to solidify Laura Geller Beauty's place as a beloved staple in the industry.In this episode, Laura also discusses:Getting the business of the brand and evolving with the timesHow they have evolved as the longest standing color brandThe importance of finding a mentorBuilding the Geller Girl communityNew product innovations including their serum blush cheek tintWe hope you enjoy this episode and gain valuable insights into Laura’s journey and the growth of Laura Geller. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.Be sure to check out LAURA GELLER at www.laurageller.com and on Instagram at @lauragellerbeautyThis episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co