27: Your Products Suck

What this episode covers

So, your website is getting lots of traffic. The website is fully optimised and it portrays an amazing design and user journey. Your social posts are getting a lot of likes and shares and your paid advertising is even getting a good click through rate… But… you are still not converting. You're still not making many bookings. Simply, your product offering sucks. Or specifically, your market thinks it sucks. If you know you have everything else in place, then you need a serious look at your website content as this is not inspiring your customers.

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