270: Boost Your Marketing: Use Outgrow to Create Calculators and Viral Quizzes with Randy Rayess

What this episode covers

Randy Rayess is the cofounder of Outgrow.co, a growth marketing platform where any marketer can build highly converting calculators & viral quizzes to increase customer engagement and boost demand generation. He is passionate about growth hacking, content marketing and personalized marketing. https://www.youtube.com/watch?v=3vol9-hayN4 He talks to us today about how we need to create interactive content to stay ahead of the game. That can be something as simple as a quiz (that requires an opt-in to get the results, or that redirects someone to a location based on their score -- or even alerts your sales team). You can use quizzes to complement long pieces of content, or even run a sweepstakes. Quotes:                                                                                                                                    “The future of marketing is going to be more personalized and more interactive, and that's going to be a fundamental component to how everything works.” – Randy Rayess “As a user, what you care about is the ability to get your answer that's relevant to you as quickly as possible.” – Randy Rayess “If you start off with a very invasive question—like asking for a home address—that's not going to work, because you haven't built trust with the user.” – Randy Rayess Takeaways: 03:37 Interactive marketing tools like quizzes can help businesses quickly answer customer questions and provide personalized recommendations. 17:46 When creating quizzes, limit market research questions to 1-3 to keep users engaged and prevent them from abandoning the quiz. 19:51 Segmenting leads through interactive quizzes allows businesses to focus efforts on the most promising potential customers. 22:55 Advanced quiz features can create dynamic, personalized experiences by showing different questions based on previous user answers. 25:32 Start with a simple, useful quiz that complements existing content to improve lead generation and user engagement.