#270: “The Future of App Growth: Expert Interactive Panel” Business of Apps London 2026 panel

Everyone in app growth has an opinion on AI, web-to-app, and channel strategy — but few of those opinions ever get stress-tested in public. In this episode, we bring you a live panel debate featuring: Hannah Parvaz, Founder at Aperture Ewelina Pendino, App Growth & Performance Marketing Global Lead at Binance Veronica Lee, Global Performance Media Specialist at H&M. The format is simple: six provocative statements — from AI replacing growth roles to data versus creative — and the panel, along with a live audience voting in real time, has to agree or disagree. Along the way, you'll hear which growth tasks AI can already handle, why fintech can't rely on performance marketing alone, and how changing a single optimization event cut cost per acquisition by 96%. If you work in app growth, user acquisition, or performance marketing, this is what's real, what's noise, and what to try next week. The panel’s topics include: AI in growth teams — which tasks it already replaces, and why humans still own strategy Performance marketing's limits — why trust-driven categories like fintech need brand channels too Web-to-app funnels — near-double conversion rates and skipping the 30% app store tax Channel strategy for 2026 — fewer channels done better vs. always testing new ones Data and targeting vs. creative — where each wins, and the 96% CPA reduction story