271: Creating An Epic Welcome Video,Bryan Nixon, MA, LPC

Today’s topic is very specific, but it’s one that makes a big difference in your private practice and has a meaningful impact on your clients. We are talking about creating an epic welcome video for your practice website. If making a welcome video isn’t part of your website already, don’t miss today’s episode about showing up authentically in ways that connect you to your clients. Our Featured GuestBryan Nixon, MA, LPCBryan Nixon is a group practice owner in Grand Rapids, Michigan. His welcome video on his website stands out in my mind as a beautiful and powerful example of what we’re bringing forward in today’s show. Bryan will break down the process of creating such a video, along with things a clinician might overlook when creating such a video. We will wrap up with helpful tips if creating an engaging welcome video is on your to-do list. WebsiteYou’ll Learn●     How a video can bring intentionality to your sacred work of therapy in a visual experience●     How Bryan identified the vibe he wanted to communicate about his practice●     Why Bryan decided to feature an old, scarred dresser in his welcome video and the symbolism it presents to clients●     What a client really wants to know about a therapist: Will you see me? Will you hear me? Will you connect with me?●     Why Bryan felt the importance of “telling the story” through narration for his video●     Three tips for creating an impactful welcome video:○     Be willing to do your own work with authenticity before you think about a video○     Connect to your purpose and your WHY in the world○     Present your authenticity, but don’t be afraid to show your mistakes●     Bryan’s continuing ed program, Relationally-Focused Psychodynamic Therapy●     How restorative healing comes about as a result of the relationship between the client and the therapistToday’s Podcast Sponsor:Tidemark VA Services provides billing, credentialing, client scheduling, and social media management services to therapists in private practice. The owner, Brittany, is a group practice owner who knows the ins and outs of our field.Learn more about the services that Tidemark provides at https://sellingthecouch.com/tidemark. Additional resources:Learn about Bryan’s two-year, post-grad program: The Seattle School Match Frame Creative (the company that created Bryan's video)RESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream, 6-Figure Business)How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)MY FREE GUIDES: Start your Podcast: The QuickStart Guide The A To Z Online CourseMY COURSES:The Healthcasters (A podcasting course + community for helpers/healers): Online Course School (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide course above and I can keep you updated as I'm trying to build this with ample input and care including a chance to work 1 on 1 with me!): MY FAVORITE SOFTWARE:My Podcast Hosting Platform (Captivate-Includes 7 Day Free Trial): My All In One Online Business Platform (Kartra-Includes 14 Day Free Trial): What I Use For Evergreen Webinars (Easy Webinar)My Website Host (SiteGround-Includes Discount)My WebSite Theme (Divi)MY FAVORITE GEAR:STC Home Office Tour! My Online Counseling + Coaching GearMy YouTube + Live Streaming Camera GearSUBSCRIBE TO THE STC PODCAST:Since 2015, I've hosted a weekly podcast where I interview successful therapists in private practice and other business owners to help us grow our impact + income in and beyond the therapy room. The podcast has been downloaded over 1.2 million times and is heard in over 140 countries.You can find also it by searching “Selling The Couch” on any podcast app (eg: Apple Podcasts, Google Podcasts, Spotify etc) or simply saying "Alexa, listen to Selling The Couch" on your Amazon device. =Or simply click below for ease =). SUBSCRIBE HERELET'S BE FRIENDS:💌 Sign up to receive the free online course guide + receive weekly STC email newsletter (trusted by over 7k colleagues) My website / blogInstagram (I mainly post "behind the scenes" stuff about my life and business)WHO'S THIS GUY? Hi. I'm Melvin. I'm a psychologist (PhD), entrepreneur, and online creator living in Philadelphia, PA. In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc). This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work. I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).Mentioned in this episode:Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshopTry Alma!Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop