#271 - Driving Users To Not Use Web Analytics Platforms For Analysis

There is a growing trend amongst organizations to centralize all of their data, including their web analytics data, in an internal database solution with a visualization tool layered over top. One of the results of this is analytics teams moving, or being pushed, to use other tools for analysis and not the analytics platform itself. Who is driving it? Are the right people driving it? What are people not thinking about? Is there a level of over-simplification happening? Is there risk in turning your analytics platform into a glorified, and very expensive, data collection pixel? On this week’s episode of the 33 Tangents Podcast, Jim & Jason are joined again by Jon Narong and they discuss the reasons behind this trend and the value that can be created when done right. They also discuss what analytics organizations need to evaluate and the potential risks? THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it. And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform. WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music WHERE TO FIND US Website: www.33sticks.com Email: [email protected] Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/ YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg