271: The Cornerstone of the Internet, SEO, featuring Kris Reid of Ardor SEO

Summary Our hosts, Jeff Amerine and Matthew Ward, speak with Kris Reid of Ardor SEO on this week's episode. This podcast recording is a never-before-seen interview from earlier this year, and you will NOT want to miss it.  Kris Reid speaks to us on search engine optimization and how it is a foundational piece of having a successful website. Without users finding your website, how do you actually make a profit? Kris Reid and Ardo SEO have the solution to this problem, so tune in now!   Shownotes (0:50) Introducing Kris Reid (2:03) From Software Engineering to SEO (4:02) Is SEO Growth Hacking? (5:14) Common Mistakes with Clients (9:04) Ideal Customer (14:40) AI, Machine Learning, and SEO (18:53) Ardor SEO and VC (21:25) Profit First Mentality (24:29) The Why for Kris  (26:05) Future Casting with Kris (27:59) Wrap Up     Links Caleb Talley Jeff Amerine Davis McEntire  Kris Reid Ardor SEO Ardor Media Factory Quotes "Most people think that they need a website, but you don't, if you're not going to rank it, what's the point? --- It's words that sell. And those words need to get in front of people's faces. If you spend 30 grand on a website and no one sees it, what's the point?" (4:13) - Kris Reid   "What we're trying to do is build up our clients' authorities to get them trusted by Google, so that Google will reward them with lots of traffic and customers." (5:05) - Kris Reid   "That's what Google's looking for, to build up your trust... If it's some tiny little new site, that's not worth anything. If it's a big, strong authority site like the FBI or a university, that's a big, strong credible backlink… that's the secret of Google."  (8:24) - Kris Reid   startupjunkie.org wlj.com