272. Luke Saunders, Founder & CEO of Farmer's Fridge

Today, I'm joined by Luke Saunders, founder and CEO of Farmer's Fridge. Transforming on-the-go eating, Farmer's Fridge is scaling vending machine-style fridges stocked with fresh, nutritious meals — upgrading food options in airports, schools, and beyond. In this episode, Luke shares his decade-long journey building the company. We also cover: • Using data to optimize operations • Making healthy eating more accessible • Creating a vertically integrated food business Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: https://www.farmersfridge.com/   IG: https://www.instagram.com/farmersfridge/  - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:33) Origin Story of Farmer's Fridge (02:23) The Farmer's Fridge Experience (03:44) Challenges and Skepticism (05:56) Logistics and Operations (07:36) Scaling the Business (09:48) Location Strategy and Success  (20:37) Product Development and Customer Feedback (24:00) Funding and Growth Strategy (28:53) Conclusion