272 The Massive Blindspot in IVF Costing. Dr. Jason Barritt. Steve Rooks.

How much does an IVF cycle cost?Seems like a simple question. But as this week’s guests explain, it’s not.The way most of us account for “an IVF cycle” hides how many individual work orders and variables are actually involved. That lack of clarity can distort cost, efficiency, and strategy.This week on Inside Reproductive Health, Griffin talks with Steve Rooks, co-author of a groundbreaking paper in JARG on activity-based costing in IVF, and Dr. Jason Barritt, Chief Scientific Officer at Kindbody, to unpack what’s really behind those numbers.Together, they discuss:– Why “an IVF cycle” isn’t a single service but a set of unique work orders– How retrieval volume, ICSI, and PGT each reshape the cost per cycle– The dramatic efficiency differences between labs performing 200 vs. 4,000 cycles per year– The growing impact of managed care on margins– How scalable systems like AURA from Conceivable Life Sciences could expand IVF access