273. Anthony Geisler: UFC, Pilates, $8T Longevity & ULC

You wouldn't look at Anthony Geisler today and guess he was 145 pounds at six feet tall, a burned-out kid working too hard, eating too little, and sleeping less. Then a doctor gave him three pieces of advice, and Anthony drove home and joined a boxing gym that same day. That moment is where this episode starts, and it's why he and I ended up partners in the Ultimate Longevity Centers two decades later. Follow the Ultimate Longevity Center page to learn more and follow the journey in real time: https://bit.ly/4e8snbx  Connect with Anthony Geisler Website: https://bit.ly/4tIRneb  YouTube: https://bit.ly/4usN2wL  Instagram: https://bit.ly/4eQiX5s  CLICK HERE TO BECOME GARY’S VIP!: https://bit.ly/4ai0Xwg Thank you to our partners A-GAME: “ULTIMATE15” FOR 15% OFF: http://bit.ly/4kek1ij  AION: “ULTIMATE10” FOR 10% OFF: https://bit.ly/4h6KHAD  AIRES: "ULTIMATE20 " FOR 20% OFF: https://bit.ly/4a3Duze  BAJA GOLD: "ULTIMATE10" FOR 10% OFF: https://bit.ly/3WSBqUa  BODYHEALTH: “ULTIMATE20” FOR 20% OFF: http://bit.ly/4e5IjsV  COLD LIFE: THE ULTIMATE HUMAN PLUNGE: https://bit.ly/4eULUKp  CYMBIOTIKA: "ULTIMATE10" FOR 10% OFF: https://bit.ly/4tjyluP  GENETIC METHYLATION TEST (UK ONLY): https://bit.ly/48QJJrk  GENETIC TEST (USA ONLY): ⁠https://bit.ly/3Yg1Uk9  GOPUFF: GET YOUR FAVORITE SNACK!: https://bit.ly/4obIFDC  H2TAB: “ULTIMATE10” FOR 10% OFF: https://bit.ly/4hMNdgg  HEALF: 10% OFF YOUR ORDER: https://bit.ly/41HJg6S  PEPTUAL: “TUH10” FOR 10% OFF: https://bit.ly/4mKxgcn  SNOOZE: LET’S GET TO SLEEP!: https://bit.ly/4pt1T6V  WHOOP: JOIN & GET 1 FREE MONTH!: https://bit.ly/3VQ0nzW  Watch  the “Ultimate Human Podcast” every Tuesday & Thursday at 9AM EST: YouTube: https://bit.ly/3RPQYX8 Podcasts: https://bit.ly/3RQftU0 Connect with Gary Brecka Instagram: https://bit.ly/3RPpnFs TikTok: https://bit.ly/4coJ8fo X: https://bit.ly/3Opc8tf Facebook: https://bit.ly/464VA1H LinkedIn: https://bit.ly/4hH7Ri2 Website: https://bit.ly/4eLDbdU Merch: https://bit.ly/4aBpOM1 Newsletter: https://bit.ly/47ejrws Ask Gary: https://bit.ly/3PEAJuG Timestamps 01:29 - Introduction: Resilience, entrepreneurship, and the ULC mission 03:28 - The $100 bill and seeing two kinds of families 06:19 - 145 pounds and the doctor who saved his life 07:41 - Buying LA Boxing and the first franchise sale 09:28 - The UFC acquisition and running UFC Gym 10:50 - On the couch, then Club Pilates lands 11:32 - Scaling Club Pilates from 18 to over 1,000 stores 12:27 - The TPG exit and going public 13:40 - Why industry data matters before you build 15:40 - Pilates Addiction and 300 franchises in months 17:18 - Mass-scale wellness vs. the top 2% 18:42 - Secrets to scaling without diluting culture 26:11 - Childlike fascination and the InBody story 28:19 - Fear, Navy SEALs, and the bug that never leaves 30:00 - Advice for anyone starting late 31:48 - The $8 trillion longevity opportunity 38:52 - COVID, citizen scientists, and Gen Z dropping alcohol 39:24 - Community, connection, and run clubs as medicine Disclaimer: This podcast is for informational purposes only and does not provide medical advice. It is not intended for diagnosing or treating any health condition. Always consult a licensed healthcare professional before making health or wellness decisions. Gary Brecka is the owner of Ultimate Human, LLC which operates The Ultimate Human podcast and promotes certain third-party products used by Gary Brecka in his personal health and wellness protocols and daily life and for which Ultimate Human LLC and / or Gary Brecka directly or indirectly holds an economic interest or receives compensation.  Accordingly, statements made by Gary Brecka and others (including on The Ultimate Human podcast) may be considered.  Learn more about your ad choices. Visit megaphone.fm/adchoices