273: Content Creation at the Minnesota Vikings w/ Bryan Harper

Joe is joined by Bryan Harper, VP of content and production at the Minnesota Vikings. In this episode, Bryan discusses the rapidly changing space of content creation in the sports business, as well as how the Vikings plan to adapt and take advantage of it. Bryan begins with his start in the sports industry at the Pirates, Jaguars, and Daytona, then dives into his journey with the Vikings - talking everything from NFL Draft, international marketing, seeking new demographics, and Vikings Entertainment. You do not want to miss out on this exciting episode on The CUSP show. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Yash Agarwal ’22 (@yashagarwal655), Sam Marks ’22, and Connor O’Neill ’22, with Jillian Quinn ’22 (@JillianMQuinn) and Dominique Smith ’22 managing social media efforts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com