#273 "I Can't Afford Dental Marketing"

Send us Fan Mail🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC➖➖➖➖Most dentists say they can’t afford marketing. The real issue is that they can’t afford to market.In this solo Dental Marketing Goat episode, Gary Bird breaks down how dental practices should think about marketing budgets in 2026, why underinvesting leads to patient attrition, and the exact percentage-of-collections framework to use if you want to maintain, grow, or scale aggressively.Gary covers free ways to generate more patients through Google reviews and referrals, how much to spend each month on dental marketing, and why the right marketing system becomes the only expense that actually pays you back. Built from real-world data across 1,195+ practices, this is a tactical blueprint for new patient growth, practice management, and smarter scaling.Subscribe to Dental Marketing Goat for weekly no-fluff strategies on dental marketing, new patient growth, phone conversion, Google reviews, and practice growth. Connect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4jFhb5TPersonal: https://bit.ly/3SCEQZyWant the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0➖➖➖➖ Dental Marketing Goat is the go-to podcast for dentists who want to grow faster, market smarter, and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National, recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks, and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team, and systems to drive predictable growth.🚀 Want to see how SMC can help you grow?📱 Book a call here:➡️ https://bit.ly/4d4C09F🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events