Dental Marketing Goat

Send us Fan Mail🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Most dentists focus on clinical excellence while overlooking the patient experience, which is quietly costing them new patients and treatment acceptance.In this episode, Gary Bird shares 10 practical ways to build a practice patients genuinely love, including reducing the 28-day wait, improving front desk performance, using patient financing to increase treatment acceptance by 30%, and earning more Google reviews. Drawing from the systems SMC has implemented across more than 1,195 dental practices, Gary explains how these simple operational changes drive better dental marketing results, stronger practice management, and sustainable new-patient growth for fee-for-service, PPO, startup, and DSO practices.Subscribe for more tactical dental marketing strategies, patient growth systems, and proven practice management insights every week.✨ Timestamps ✨00:00 - Ten ways to be a 10 Out of 10 Dental Office that patients will love! 01:39 - 1. Don’t filter out patients.02:46 - 2. Don’t make patients wait 28 days to come in.03:45 - 3. Use patient financing with every patient.04:27 - 4. Don't make people wait in your lobby; have them wait in the chair.05:26 - 5. Don't treat insurance, treat the person.05:56 - 6. Train your team on customer service.06:25 - 7. Don't use a temp hygienist.07:14- 8. Treat your team well, so they'll treat your patients well.07:21 - 9. Get as many Google reviews as possible.07:58 - 10. Make sure you make your patients feel good.Connect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4jFhb5TPersonal: https://bit.ly/3SCEQZyWant the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0➖➖➖➖Dental Marketing Goat is the go-to podcast for dentists who want to grow faster, market smarter, and build practices that thrive in today’s competitive landscape.Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National, recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks, and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team, and systems to drive predictable growth.🚀 Want to see how SMC can help you grow?📱 Book a call here:➡️ https://bit.ly/4jFhb5T🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events 

Send us Fan Mail🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Most dentists aren't losing money because they spend too little on marketing. They're losing money because they're paying for websites, SEO, and ads instead of buying predictable new patient growth.In this episode, Gary Bird breaks down the math behind successful dental marketing, including the marketing budget percentages that drive growth, why 45–55 qualified leads can become 30 new patients, and how phone conversion, show rate, and referrals determine your real ROI. You'll also learn why the cheapest marketing option usually becomes the most expensive mistake.At SMC, we've helped 1,195+ dental practices build predictable growth using real-world data, proven systems, and outcome-focused marketing strategies, not just deliverables.If you're serious about new patient growth, practice management, fee-for-service dentistry, DSO growth, or building a smarter marketing strategy, this episode is for you.Subscribe to Dental Marketing Goat for weekly, no-fluff strategies that help dentists grow faster and market smarter.Connect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4jFhb5TPersonal: https://bit.ly/3SCEQZyWant the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0➖➖➖➖ Dental Marketing Goat is the go-to podcast for dentists who want to grow faster, market smarter, and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National, recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks, and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team, and systems to drive predictable growth.🚀 Want to see how SMC can help you grow? 📱 Book a call here:➡️ https://bit.ly/4jFhb5T🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events 

Send us Fan Mail🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC➖➖➖➖Most dentists assume an AI receptionist is either working or not working. The reality is that not all AI platforms perform the same.In this episode of Dental Marketing Goat, Gary Bird sits down with Dr. Jancy Parkerson to break down why they replaced their original AI receptionist and what happened next. You'll learn how one system converted around 40% of missed new patient calls while the replacement converted 74%, resulting in 17 scheduled new patients from 23 calls in a single month.If you're focused on dental marketing, new patient growth, phone conversion, practice management, fee-for-service dentistry, or scaling a startup or DSO practice, this episode provides a real-world case study with actual numbers and lessons learned.Gary and the SMC team work with dental practices across the country and continuously analyze what drives patient acquisition, phone conversion, and sustainable growth.Subscribe for more real-world strategies that help dentists grow faster.Connect with our Guest Here ⤵️Website: https://chattanoogadentalarts.com/Connect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4jFhb5TPersonal: https://bit.ly/3SCEQZyWant the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0➖➖➖➖Dental Marketing Goat is the go-to podcast for dentists who want to grow faster, market smarter, and build practices that thrive in today’s competitive landscape.Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National, recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks, and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team, and systems to drive predictable growth.🚀 Want to see how SMC can help you grow?📱 Book a call here:➡️ https://bit.ly/4jFhb5T🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events 

Send us Fan Mail🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖What happens when your practice stops sending missed calls to voicemail?In this episode, Dr. Shane Wingler shares how his practice implemented an AI Receptionist and what happened next.Over a five-month period, the AI answered missed new-patient calls, scheduled after-hours appointments, and helped recover opportunities that would otherwise have gone to competing practices.One patient scheduled through the AI Receptionist paid for the platform for the entire year. Then that patient scheduled their entire family.In this conversation, Gary Bird and Dr. Shane discuss:📌How the AI Receptionist handles missed calls automatically📌Why 19 out of 28 missed new patient calls still got scheduled📌 The real ROI behind AI phone answering for dental practices📌 How the AI supports front office team members during busy times📌 What patients experience when calling after hours📌 Why are practices using AI to eliminate lost opportunitiesIf your practice struggles with missed calls, limited front-desk capacity, or after-hours patient inquiries, this episode shows what is possible when every call is answered.Connect with our Guest Here ⤵️Website: https://carolinapinesdentistry.com/Connect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4jFhb5TPersonal: https://bit.ly/3SCEQZyWant the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0➖➖➖➖Dental Marketing Goat is the go-to podcast for dentists who want to grow faster, market smarter, and build practices that thrive in today’s competitive landscape.Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National, recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks, and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team, and systems to drive predictable growth.🚀 Want to see how SMC can help you grow?📱 Book a call here:➡️ https://bit.ly/4jFhb5T🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events 

Send us Fan Mail🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/4vuWz6v🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/43lY2Ai➖➖➖➖Dentists don’t realize how many new patients they’re losing before the front desk ever picks up the phone.In this episode, Gary Bird sits down with Dr. Jancy Parkerson to break down how her practice booked 17 of 23 missed new patient calls using an AI receptionist, how a $39 new patient special led to a $10,000 cash case, and how membership plans are helping retain more fee-for-service patients long-term.You’ll learn how to improve phone conversion, optimize new patient specials, reduce missed-call losses, and create a better patient experience without adding more pressure to your team. Gary shares real-world data from SMC and tactical strategies dental practices can use right now to drive new patient growth.Subscribe to Dental Marketing Goat for more dental marketing, phone conversion, practice management, and fee-for-service growth strategies every week.Connect with our Guest, Here ⤵️Website: https://chattanoogadentalarts.com/Connect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4fxFOTIPersonal: https://bit.ly/4vAdu7FWant the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://bit.ly/4uku2zu➖➖➖➖Dental Marketing Goat is the go-to podcast for dentists who want to grow faster, market smarter, and build practices that thrive in today’s competitive landscape.Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National, recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks, and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team, and systems to drive predictable growth.🚀 Want to see how SMC can help you grow?📱 Book a call here:➡️ https://bit.ly/4aAtM8x🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events 

Send us Fan Mail🚀Free Resource: https://dentalmarketinggoat.com/resources/the-dental-practice-ai-operating-system/🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/4vuWz6v🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/43lY2Ai➖➖➖➖Most dental practices don’t realize how many new patients they’re losing to missed calls.In this episode of Dental Marketing Goat, Gary Bird sits down with Dr. Shane Wingler to break down exactly how AI is used in a real dental practice to capture missed calls, improve diagnostics, automate patient communication, and reduce front-desk overload.You’ll hear how AI converted 19 out of 28 missed new patient calls into booked appointments, how the team is using AI for x-ray diagnostics and insurance verification, and how simple automation is helping drive more new patient growth without adding more chaos to the schedule.Gary shares real strategies SMC is seeing across dental practices nationwide around phone conversion, AI receptionists, dental marketing, and practice management.If you want more new patients without overwhelming your team, this episode is for you.Subscribe for more tactical dental marketing strategies, real case studies, and growth systems from Gary Bird and SMC.✨ Timestamps ✨00:00 - Introduction to AI & Automation in Dentistry02:04 - Enhancing Diagnosis & Calibration with Overjet AI07:12 - Automating Back-Office Tasks with Overjet (Insurance, Charting, Notes)10:00 - AI for Internal Processes & Document Optimization12:32 - AI Agents for New Patient Acquisition14:22 - Team Empowerment & Personal AI ProductivityConnect with our Guest, Here ⤵️Website: https://carolinapinesdentistry.com/Instagram: https://www.instagram.com/kwinglerdds/Connect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4fxFOTIPersonal: https://bit.ly/4vAdu7FWant the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://bit.ly/4uku2zu➖➖➖➖Dental Marketing Goat is the go-to podcast for dentists who want to grow faster, market smarter, and build practices that thrive in today’s competitive landscape.Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National, recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks, and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team, and systems to drive predictable growth.🚀 Want to see how SMC can help you grow?📱 Book a call here:➡️ https://bit.ly/4aAtM8x🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events 

Send us Fan Mail🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Most dentists are using AI the wrong way, and it may be hurting their marketing more than helping it.In this episode, Gary Bird breaks down why AI-generated marketing content, graphics, website copy, and strategy often fail to attract new patients. You'll learn how to avoid AI slop, improve your dental marketing, create better ad creatives, upgrade website content, and use AI as a productivity tool without sacrificing performance.Drawing from real-world experience helping over 1,195 dental practices through SMC, Gary explains where AI works, where it fails, and why current AI tools consistently struggle with dental marketing strategy. He also shares practical ways to turn one photo into multiple ad assets, create AI-assisted visual content, and improve your marketing without damaging patient trust.If you're a dentist, practice owner, startup, fee-for-service office, or DSO looking to grow new patient flow, this episode will help you avoid one of the biggest marketing mistakes happening right now.Subscribe to Dental Marketing Goat for more tactical dental marketing, practice management, Google reviews, patient acquisition, and growth strategiesConnect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4jFhb5TPersonal: https://bit.ly/3SCEQZyWant the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0➖➖➖➖Dental Marketing Goat is the go-to podcast for dentists who want to grow faster, market smarter, and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National, recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks, and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.🚀 Want to see how SMC can help you grow? 📱 Book a call here:➡️ https://bit.ly/4jFhb5T🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events 

Send us Fan Mail🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/4vuWz6v🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/43lY2Ai➖➖➖➖Most dentists think a negative Google review hurts their growth. The reality is that negative content gets about 13x as much attention as positive content, which creates an opportunity if you know how to respond correctly.In this episode, Gary Bird breaks down the psychology behind online reviews, why prospective patients read negative reviews first, and the exact response framework that turns criticism into trust. You'll learn how to stay HIPAA-compliant, avoid defensive responses, and use negative reviews to strengthen your reputation and attract more patients.Drawing on real-world experience at SMC and insights from working with 1,195 dental practices, Gary shares a practical strategy that every dentist can implement immediately to improve patient trust, online reputation, and new-patient growth.If you're serious about dental marketing, Google reviews, practice management, fee-for-service growth, and building a stronger practice, subscribe for more Dental Marketing Goat episodes every week.Connect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4fxFOTIPersonal: https://bit.ly/4vAdu7FWant the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://bit.ly/4uku2zu➖➖➖➖Dental Marketing Goat is the go-to podcast for dentists who want to grow faster, market smarter, and build practices that thrive in today’s competitive landscape.Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National, recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks, and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team, and systems to drive predictable growth.🚀 Want to see how SMC can help you grow?📱 Book a call here:➡️ https://bit.ly/4aAtM8x🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events 

Send us Fan Mail🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/4vuWz6v🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/43lY2Ai ➖➖➖➖If you're running a pre-COVID model, the math doesn't add up.Here's why it used to be easier pre-2020:• Fewer people were marketing.• Easier to drive new patients.• People had more money to spend on treatment.• Labor was a smaller percentage of the PNL.• Insurance reimbursed more; in-network actually worked.• Everything used to cost less. We've eaten about 29% of cumulative inflation since 2020.Here's what you have to do now:• Market aggressively; it's way more competitive, and your dollar doesn't go as far.• Build a real culture in your office. Your team will treat patients exactly as you do.• Go out of network in most cases, not everyone, but if you're trying to make the math work, staying in-network on every plan won't add up.• Present patient financing to every patient, every time.Dr. Blake Hamblin walks through exactly how to present patient financing without it feeling salesy in his CE course on My Dental Playbook:https://mydentalplaybook.com/courses/ce-series/patient-financing/Subscribe for more Dental Marketing Goat episodes covering dental marketing, new patient growth, Google reviews, phone conversion, practice management, and the real issues impacting dentists today.Connect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4fxFOTIPersonal: https://bit.ly/4vAdu7FWant the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://bit.ly/4uku2zu➖➖➖➖ Dental Marketing Goat is the go-to podcast for dentists who want to grow faster, market smarter, and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National, recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks, and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team, and systems to drive predictable growth.🚀 Want to see how SMC can help you grow?📱 Book a call here:➡️ https://bit.ly/4aAtM8x🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events 

Send us Fan Mail🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC➖➖➖➖Dentists don’t realize their missed calls are quietly killing new‑patient growth. In this episode, Gary Bird breaks down how a Walnut Creek practice used an AI receptionist to book 12 of 13 missed new‑patient calls and add 10–15 new patients a month for just $299. You’ll learn the exact system they used to fix their 45% answer rate, stabilize their front desk, and unlock an 800% ROI using Trackable and AI‑driven phone conversion. These are real numbers from real practices inside SMC’s dataset of 1,195 offices, and the blueprint works anywhere.Subscribe for more real‑world dental marketing strategies that help dentists grow faster.Connect with our Guest Here ⤵️Website: https://wcdentists.com/Website: http://juneportal.comConnect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4jFhb5TPersonal: https://bit.ly/3SCEQZyWant the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0➖➖➖➖Dental Marketing Goat is the go-to podcast for dentists who want to grow faster, market smarter, and build practices that thrive in today’s competitive landscape.Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National, recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks, and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team, and systems to drive predictable growth.🚀 Want to see how SMC can help you grow?📱 Book a call here:➡️ https://bit.ly/4jFhb5T🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events 

Send us Fan Mail🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC➖➖➖➖A small group of dentists may be doing more damage to the profession than anyone realizes.In this episode, Gary breaks down how just 20–30 highly negative people can dominate online communities with criticism, ridicule, one-star reviews, and retaliation tactics that keep thousands of dentists silent. You'll learn why so many dentists avoid asking questions, sharing wins, discussing practice management, dental marketing, fee-for-service growth, and new patient strategies in public forums.Drawing from years of experience leading SMC and working with over 1,195 dental practices, Gary explains the difference between the silent majority and the vocal minority, and why healthier professional communities require more good people to participate.If you're a dentist, practice owner, startup, or DSO leader, this conversation will challenge the way you think about leadership, culture, communication, and the future of dentistry.Subscribe for more Dental Marketing Goat episodes covering dental marketing, new patient growth, Google reviews, phone conversion, practice management, and the real issues impacting dentists today. Connect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4jFhb5TPersonal: https://bit.ly/3SCEQZyWant the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0➖➖➖➖ Dental Marketing Goat is the go-to podcast for dentists who want to grow faster, market smarter, and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National, recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks, and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team, and systems to drive predictable growth.🚀 Want to see how SMC can help you grow?📱 Book a call here:➡️ https://bit.ly/4d4C09F🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events 

Send us Fan Mail🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC➖➖➖➖A small group of dentists may be creating a much bigger problem than anyone realizes.After posting online for more than 5.5 years, Gary has noticed the same pattern over and over: roughly 5–10% of the dental industry attacks nearly everything- success stories, marketing wins, clinical cases, vulnerability posts, and even requests for help. In this episode, he explores why negativity spreads so easily, how it discourages dentists from participating in professional communities, and what it means for the future of the industry.If you're a practice owner, associate, startup dentist, or DSO leader, this conversation will challenge the way you think about leadership, culture, dental marketing, professional growth, and online engagement.Subscribe for more Dental Marketing Goat episodes covering dental marketing, new patient growth, practice management, fee-for-service growth, and the real issues impacting dentists today.Connect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4jFhb5TPersonal: https://bit.ly/3SCEQZyWant the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0➖➖➖➖ Dental Marketing Goat is the go-to podcast for dentists who want to grow faster, market smarter, and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National, recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks, and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team, and systems to drive predictable growth.🚀 Want to see how SMC can help you grow?📱 Book a call here:➡️ https://bit.ly/4d4C09F🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events 

Send us Fan Mail🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC➖➖➖➖Marketing companies are selling AI SEO services that Google literally says you don’t need. In this episode, Gary Bird breaks down Google’s latest AI search guidance, the 5 biggest SEO myths dentists should ignore, and why SEO still matters more than ever for new patient growth.You’ll learn where AI search actually fits into dental marketing, why only about 1% of new patients are coming through AI chatbots right now, and what to focus on if you want your practice to keep growing in 2026. Built from SMC’s real-world data across 1,195 practices.Subscribe to Dental Marketing Goat for tactical dental marketing strategies that help you get more patients and grow faster.Connect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4jFhb5TPersonal: https://bit.ly/3SCEQZyWant the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0➖➖➖➖ Dental Marketing Goat is the go-to podcast for dentists who want to grow faster, market smarter, and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National, recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks, and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team, and systems to drive predictable growth.🚀 Want to see how SMC can help you grow?📱 Book a call here:➡️ https://bit.ly/4d4C09F🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events 

Send us Fan Mail🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC➖➖➖➖Most dentists say they can’t afford marketing. The real issue is that they can’t afford to market.In this solo Dental Marketing Goat episode, Gary Bird breaks down how dental practices should think about marketing budgets in 2026, why underinvesting leads to patient attrition, and the exact percentage-of-collections framework to use if you want to maintain, grow, or scale aggressively.Gary covers free ways to generate more patients through Google reviews and referrals, how much to spend each month on dental marketing, and why the right marketing system becomes the only expense that actually pays you back. Built from real-world data across 1,195+ practices, this is a tactical blueprint for new patient growth, practice management, and smarter scaling.Subscribe to Dental Marketing Goat for weekly no-fluff strategies on dental marketing, new patient growth, phone conversion, Google reviews, and practice growth. Connect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4jFhb5TPersonal: https://bit.ly/3SCEQZyWant the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0➖➖➖➖ Dental Marketing Goat is the go-to podcast for dentists who want to grow faster, market smarter, and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National, recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks, and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team, and systems to drive predictable growth.🚀 Want to see how SMC can help you grow?📱 Book a call here:➡️ https://bit.ly/4d4C09F🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events 

Send us Fan Mail🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC➖➖➖➖Most dental offices are losing thousands in production because missed calls, overloaded front desks, and bad systems quietly kill new patient growth. In this episode, Gary Bird sits down with Dr. Ben and Dr. Jonathan Geleris from Walnut Creek Dentists to break down how they generated 60–80 new patients a month while hitting an 800% ROI.You’ll learn how they improved phone conversion with AI receptionists, increased call answer rates from 45% to 70%+, automated patient communication, and created a world-class patient experience that drives treatment acceptance and referrals. They also reveal the systems behind June Portal and how operational automation is helping their practice grow faster without overwhelming the team.Gary shares real-world dental marketing insights backed by data from working with over 1,195 practices nationwide. If you want better dental marketing, stronger practice management, more fee-for-service growth, and a system that consistently drives new patients, this episode is packed with tactical takeaways.Subscribe for more real-world strategies that help dentists grow faster.✨ Timestamps ✨00:00 Introduction to Marketing Challenges02:08 Understanding ROI and Marketing Effectiveness08:17 The Role of AI in Patient Interaction12:48 Future Goals and Expansion Plans14:47 Innovations in Patient Data Access (http://juneportal.com)20:57 Final Thoughts on AI and Patient ExperienceConnect with our Guest Here ⤵️Website: https://wcdentists.com/Website: http://juneportal.comConnect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4jFhb5TPersonal: https://bit.ly/3SCEQZyWant the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0➖➖➖➖ Dental Marketing Goat is the go-to podcast for dentists who want to grow faster, market smarter, and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National, recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks, and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team, and systems to drive predictable growth.🚀 Want to see how SMC can help you grow? 📱 Book a call here:➡️ https://bit.ly/4jFhb5T🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events 

Send us Fan Mail🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖Most dental offices are losing new patients before they ever book an appointment. Gary Bird breaks down how AI receptionists are converting 70–80% of new patient calls while the average dental office misses 35% of calls and converts only about 50% of the ones they answer.In this episode, you’ll learn how AI can improve phone conversion, reduce wasted dental marketing spend, fill schedules 48–72 hours in advance, and create more predictable new patient growth. Gary also explains how SMC is using AI-driven tracking, outbound texting, and patient communication systems to help practices identify operational bottlenecks and grow faster.If you want better practice management, more efficient patient acquisition, and stronger fee-for-service growth, this episode breaks down the exact systems driving results right now.Subscribe for more tactical dental marketing strategies, phone conversion systems, and real-world growth frameworks from SMC and Dental Marketing Goat.Connect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4jFhb5TPersonal: https://bit.ly/3SCEQZyWant the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0➖➖➖➖ Dental Marketing Goat is the go-to podcast for dentists who want to grow faster, market smarter, and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National, recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks, and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team, and systems to drive predictable growth.🚀 Want to see how SMC can help you grow?📱 Book a call here:➡️ https://bit.ly/4d4C09F🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events 

Send us Fan Mail🚀Patient Financing Training: https://hubs.la/Q04fFkpS0🚀Ghost Scheduling Model: https://hubs.la/Q043S-c60 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC➖➖➖➖Most dentists struggle to grow consistently, even when they’re spending more on marketing.In this episode, Gary Bird breaks down how Dr. Talon Davis hit 100 new patients, ~400% ROI, and $347K in collections by fixing phone conversion, tightening time-to-appointment, and using patient financing the right way. You’ll learn the exact systems behind 80% phone conversion, 8-day scheduling, and how to scale new patient growth in a hyper-competitive market.This is real data from SMC working with practices and optimizing dental marketing, practice management, and new patient flow at scale.Subscribe for more real-world strategies that help dentists grow faster.✨ Timestamps ✨00:00 Introduction to Growth Goals03:20 Navigating Growth Challenges07:00 Achieving Record Collections08:56 Operational Efficiency and Patient Care13:04 Financial Strategies and Patient Financing18:01 Future Projections and Work-Life BalanceConnect with our Guest Here ⤵️Website: https://southarlingtonsmilestx.com/Connect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4jFhb5TPersonal: https://bit.ly/3SCEQZyWant the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0➖➖➖➖ Dental Marketing Goat is the go-to podcast for dentists who want to grow faster, market smarter, and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National, recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks, and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team, and systems to drive predictable growth.🚀 Want to see how SMC can help you grow?📱 Book a call here:➡️ https://bit.ly/4d4C09F🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events 

Send us Fan Mail🚀 Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2  🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖If you want to grow, start with the outcomes.If you want to grow, don’t focus on marketing.Focus on outcomes.What outcomes do you desire to have in the next 90 days, 6 months, 12 months?Start building a plan to execute at each step.Marketing will be part of it, but there’s much more that needs to happen.PATIENT REFERRALS should be part of your planHIRING will probably be part of your planGOOGLE REVIEWS should for sure be part of your planCOACHING YOUR TEAM will be part of your planWEEKLY MEETINGS, where you hold your team accountable, will be part of your planREVIEWING CALLS with your team will be part of your planADJUSTING HOW YOU PRESENT TX will probably be part of your planADJUSTING HOW YOU SCHEDULE will be part of your planVery rarely do I meet anyone who’s ready to grow right away. It’s always work. And if you don’t want to put in the work, you aren’t going to growSubscribe for more no-fluff strategies to grow your practice faster. Connect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4d4C09FPersonal: https://bit.ly/49cCnh3Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://bit.ly/4cYinzP➖➖➖➖Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape.Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.🚀 Want to see how SMC can help you grow?📱 Book a call here:➡️ https://bit.ly/4d4C09F🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events 

Send us Fan Mail📥Resource Download: https://dentalmarketinggoat.com/resources/11-systems-behind-dental-practice-growth/🚀Check out our new Dental AI Receptionist! It schedules better than humans:  https://bit.ly/48RHMt2🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC➖➖➖➖Dentists don’t realize the real reason their practice isn’t growing until it’s too late. Missed calls, slow scheduling, weak case acceptance, and poor follow-through quietly kill new patient flow.In this 3rd-anniversary episode of Dental Marketing Goat, Gary Bird breaks down the exact growth moments dentists kept replaying, including the systems that created 122 new patients in 90 days, 95% phone conversion, and over 600% ROI in real practices. These are real-world dental marketing strategies used across hundreds of practices and refined through data from more than 1,000 offices.You’ll learn how to improve phone conversions, increase Google reviews, strengthen treatment acceptance, and build repeatable systems that drive predictable new patient growth. Whether you're launching a dental startup, scaling a fee-for-service, or managing multiple locations, these lessons apply directly to your daily operations.Subscribe for more real-world dental marketing and practice growth strategies that help dentists grow faster.In This Episode You'll Learn:✔ The phone conversion strategy that doubled new patients✔ Why waiting too long to fix capacity hurts growth✔ How financing increased treatment acceptance✔ The marketing investment strategy that produced 500% ROI✔ The systems that turned marketing patients into loyal referrals✨ Timestamps ✨00:00 Introduction 00:56 Breakthrough #1 - Phone Conversion Wins Everything02:57 Breakthrough #2 - Treatment Financing Unlocks Growth08:45 Breakthrough #3 - Competitive Markets Can Still Win10:46 Breakthrough #4 - Invest Boldly to Unlock Growth14:02 Breakthrough #5 - Same-Day Treatment Drives Loyalty18:16 Breakthrough #6 - Preparation Creates Fast Growth20:27 Mistake #1 - Waiting Too Long to Fix Capacity Problems24:33 Mistake #2 - Not Being Involved in Marketing27:07 Mistake #3 - Thinking Growth Happens Without Investment29:39 Future Insight #1 - Build Trust Faster than Ever33:32 Future Insight #2 - Financing will Become Standard37:10 Future Insight #3 - Systems Beat ComplexityConnect with our Guests Here ⤵️Website: https://queencitydentistryclt.com/Website: https://chattanoogadentalarts.com/Website: https://columbusparkdental.com/Website: https://premierdentalkaty.com/Website: https://southernsmilestx.com/Website: https://apoloniasmiles.com/Website: https://carolinapinesdentistry.com/Website: https://smilesformilesdental.com/Connect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4d4C09FPersonal: https://bit.ly/49cCnh3Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://bit.ly/4cYinzP➖➖➖➖Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s co

Send us Fan Mail🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/3QDJCbH 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/49oJXVS➖➖➖➖Most dentists want growth until the criticism starts showing up. More visibility, more patients, and more marketing also bring negative reviews, angry comments, and resistance from people who don’t understand what you’re building.In this episode, Gary Bird breaks down why backlash is a normal part of scaling a dental practice and how successful owners develop the mindset to handle it. You’ll learn how to deal with hate comments, Google reviews, public criticism, and the emotional pressure that comes with growing a business.After working with over 1,195 dental practices through SMC, Gary has seen firsthand that the practices growing the fastest are usually the ones willing to handle discomfort, visibility, and criticism better than everyone else.If you want more new patient growth, stronger dental marketing, and the mindset to scale your practice without folding under pressure, subscribe to Dental Marketing Goat.Connect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4d4C09FPersonal: https://bit.ly/49cCnh3Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://bit.ly/4cYinzP➖➖➖➖Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape.Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.🚀 Want to see how SMC can help you grow?📱 Book a call here:➡️ https://bit.ly/4d4C09F🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events 

Send us Fan Mail🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://hubs.ly/Q04dJ5y00🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/49oJXVS➖➖➖➖Most dentists don’t realize they’re renting patients from Zocdoc instead of building long-term patient loyalty.In this episode, Gary Bird breaks down the hidden risks of Zocdoc, why 50% of patients may no-show, and how one startup still reached 120+ new patients in month three using the platform strategically. You’ll learn how to reduce no-shows, increase referrals, and build a stronger dental marketing system that doesn’t rely on one platform for growth.These are the same patient acquisition and practice management strategies that SMC uses to help practices achieve predictable new-patient growth.Subscribe for more real-world strategies that help dentists grow faster. Connect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4tkHRxVPersonal: https://bit.ly/4cjS1sYWant the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://bit.ly/4s6Lzdm➖➖➖➖Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape.Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks, and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.🚀 Want to see how SMC can help you grow?📱 Book a call here:➡️ https://bit.ly/4tkHRxV🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events 

Send us Fan Mail🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 ➖➖➖➖Most dentists think Local Service Ads are a shortcut to cheap new patients but the leads often fall apart fast. In this episode, Gary Bird breaks down why LSAs can go from 20 leads to 2, how Google double dips, and why cost per lead is misleading. You’ll learn how to audit lead quality, understand pay per lead vs pay per click, and spot when your dental marketing is wasting money. Backed by data from 1,195 practices at SMC, this is what most dentists miss about new patient growth.Subscribe for more real-world strategies that help dentists grow faster. Connect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4tkHRxVPersonal: https://bit.ly/4cjS1sYWant the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://bit.ly/4s6Lzdm➖➖➖➖Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape.Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.🚀 Want to see how SMC can help you grow?📱 Book a call here:➡️ https://bit.ly/4tkHRxV🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events