Dental Marketing Goat

PODCAST · business

Dental Marketing Goat

Welcome to the Dental Marketing Goat Podcast, where we discuss proven dental marketing strategies that consistently attract predictable new patient flow to your practice.Whether you're a solo practitioner or part of a larger group, we'll provide valuable insights and actionable tips to help your dental practice thrive.Tune in as we explore the latest trends and techniques in dental marketing and how you can use them to drive predictable, sustained growth for your business. 

  1. 270

    3rd-Anniversary Episode: The 11 Systems that Actually Grow Practices

    Send us Fan Mail📥Resource Download: https://dentalmarketinggoat.com/resources/11-systems-behind-dental-practice-growth/🚀Check out our new Dental AI Receptionist! It schedules better than humans:  https://bit.ly/48RHMt2🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC➖➖➖➖Dentists don’t realize the real reason their practice isn’t growing until it’s too late. Missed calls, slow scheduling, weak case acceptance, and poor follow-through quietly kill new patient flow.In this 3rd-anniversary episode of Dental Marketing Goat, Gary Bird breaks down the exact growth moments dentists kept replaying, including the systems that created 122 new patients in 90 days, 95% phone conversion, and over 600% ROI in real practices. These are real-world dental marketing strategies used across hundreds of practices and refined through data from more than 1,000 offices.You’ll learn how to improve phone conversions, increase Google reviews, strengthen treatment acceptance, and build repeatable systems that drive predictable new patient growth. Whether you're launching a dental startup, scaling a fee-for-service, or managing multiple locations, these lessons apply directly to your daily operations.Subscribe for more real-world dental marketing and practice growth strategies that help dentists grow faster.In This Episode You'll Learn:✔ The phone conversion strategy that doubled new patients✔ Why waiting too long to fix capacity hurts growth✔ How financing increased treatment acceptance✔ The marketing investment strategy that produced 500% ROI✔ The systems that turned marketing patients into loyal referrals✨ Timestamps ✨00:00 Introduction 00:56 Breakthrough #1 - Phone Conversion Wins Everything02:57 Breakthrough #2 - Treatment Financing Unlocks Growth08:45 Breakthrough #3 - Competitive Markets Can Still Win10:46 Breakthrough #4 - Invest Boldly to Unlock Growth14:02 Breakthrough #5 - Same-Day Treatment Drives Loyalty18:16 Breakthrough #6 - Preparation Creates Fast Growth20:27 Mistake #1 - Waiting Too Long to Fix Capacity Problems24:33 Mistake #2 - Not Being Involved in Marketing27:07 Mistake #3 - Thinking Growth Happens Without Investment29:39 Future Insight #1 - Build Trust Faster than Ever33:32 Future Insight #2 - Financing will Become Standard37:10 Future Insight #3 - Systems Beat ComplexityConnect with our Guests Here ⤵️Website: https://queencitydentistryclt.com/Website: https://chattanoogadentalarts.com/Website: https://columbusparkdental.com/Website: https://premierdentalkaty.com/Website: https://southernsmilestx.com/Website: https://apoloniasmiles.com/Website: https://carolinapinesdentistry.com/Website: https://smilesformilesdental.com/Connect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4d4C09FPersonal: https://bit.ly/49cCnh3Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://bit.ly/4cYinzP➖➖➖

  2. 269

    #267 Taking the Good & the Bad of Growth

    Send us Fan Mail🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/3QDJCbH 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/49oJXVS➖➖➖➖Most dentists want growth until the criticism starts showing up. More visibility, more patients, and more marketing also bring negative reviews, angry comments, and resistance from people who don’t understand what you’re building.In this episode, Gary Bird breaks down why backlash is a normal part of scaling a dental practice and how successful owners develop the mindset to handle it. You’ll learn how to deal with hate comments, Google reviews, public criticism, and the emotional pressure that comes with growing a business.After working with over 1,195 dental practices through SMC, Gary has seen firsthand that the practices growing the fastest are usually the ones willing to handle discomfort, visibility, and criticism better than everyone else.If you want more new patient growth, stronger dental marketing, and the mindset to scale your practice without folding under pressure, subscribe to Dental Marketing Goat.Connect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4d4C09FPersonal: https://bit.ly/49cCnh3Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://bit.ly/4cYinzP➖➖➖➖Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape.Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.🚀 Want to see how SMC can help you grow?📱 Book a call here:➡️ https://bit.ly/4d4C09F🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events 

  3. 268

    #266 ZocDoc is Renting You Your Patients

    Send us Fan Mail🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://hubs.ly/Q04dJ5y00🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/49oJXVS➖➖➖➖Most dentists don’t realize they’re renting patients from Zocdoc instead of building long-term patient loyalty.In this episode, Gary Bird breaks down the hidden risks of Zocdoc, why 50% of patients may no-show, and how one startup still reached 120+ new patients in month three using the platform strategically. You’ll learn how to reduce no-shows, increase referrals, and build a stronger dental marketing system that doesn’t rely on one platform for growth.These are the same patient acquisition and practice management strategies that SMC uses to help practices achieve predictable new-patient growth.Subscribe for more real-world strategies that help dentists grow faster. Connect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4tkHRxVPersonal: https://bit.ly/4cjS1sYWant the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://bit.ly/4s6Lzdm➖➖➖➖Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape.Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks, and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.🚀 Want to see how SMC can help you grow?📱 Book a call here:➡️ https://bit.ly/4tkHRxV🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events 

  4. 267

    #265 Should You Be Doing LSA Ads as a Practice Owner?

    Send us Fan Mail🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 ➖➖➖➖Most dentists think Local Service Ads are a shortcut to cheap new patients but the leads often fall apart fast. In this episode, Gary Bird breaks down why LSAs can go from 20 leads to 2, how Google double dips, and why cost per lead is misleading. You’ll learn how to audit lead quality, understand pay per lead vs pay per click, and spot when your dental marketing is wasting money. Backed by data from 1,195 practices at SMC, this is what most dentists miss about new patient growth.Subscribe for more real-world strategies that help dentists grow faster. Connect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4tkHRxVPersonal: https://bit.ly/4cjS1sYWant the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://bit.ly/4s6Lzdm➖➖➖➖Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape.Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.🚀 Want to see how SMC can help you grow?📱 Book a call here:➡️ https://bit.ly/4tkHRxV🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events 

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ABOUT THIS SHOW

Welcome to the Dental Marketing Goat Podcast, where we discuss proven dental marketing strategies that consistently attract predictable new patient flow to your practice.Whether you're a solo practitioner or part of a larger group, we'll provide valuable insights and actionable tips to help your dental practice thrive.Tune in as we explore the latest trends and techniques in dental marketing and how you can use them to drive predictable, sustained growth for your business.

HOSTED BY

Gary Bird

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