273: She Had a 35% Show-Up Rate. One Change Fixed It

Your campaign isn't broken. There's just one spot quietly leaking your results. After 24 years of building and fixing campaigns, here's what I've learned: when something underperforms, it's almost never the whole thing that's broken. It's one weak conversion point. And most of us do the exact wrong thing. We tear everything down and start from scratch. In this episode, I walk you through the exact method I use to find that one leak, and I'm going to use a real client story to show you how this works. Her name is Lisa. She came to me for a VIP day convinced she was bad at sales. Turns out, she was great at sales. She just had one broken spot in her campaign. We found it, fixed it, and her show-up rate went from 35% to 58%. Her stick rate went from 20 minutes to 45 minutes. Same audience. Same offer. Same promotion. One change. (All stats from Stu's client work, discussed in episode.) Here's what this comes down to: three lessons. Lesson one: map every single conversion point in your campaign, every yes or no moment. Lesson two: find where the numbers fall off (and I give you the benchmarks you need to know what's actually a leak). Lesson three: ask WHY it's leaking, then fix that one spot and nothing else. In this episode, you'll learn: The "garden hose with a kink" mental model for diagnosing any flat campaign without blowing the whole thing up How to map every conversion point in your campaign (ads, opt-in, show-up, stick, buy) and which ones you might be skipping The exact benchmarks Stu uses: cold traffic opt-in (above 30%), warm traffic (closer to 50%), show-up rate (40-50% industry average), and stick rate sweet spot for a 60-minute session (51 minutes) Why Lisa's show-up rate was tanking, and the one question Stu asked that uncovered the real reason in minutes How 15 of her top 16 Instagram posts were about a completely different topic than her webinar (and what that mismatch was costing her) Why comment-to-DM through ManyChat converts at 65-90% when a standard opt-in page converts at 30-50% Your homework: the one-change test that tells you whether you found the real leak or just guessed wrong   CONNECT WITH STU: Website: https://membership.io Book "Predictable Profits": https://www.audible.com/pd/Predictable-Profits-Audiobook/B0DJTJJHKG Instagram: https://www.instagram.com/stumclaren/ Podcast: https://podcasts.apple.com/ca/podcast/marketing-your-business-marketing-strategies-for-business/id1299443864 Membership.io: https://membership.io Subscribe and leave a review if this episode gave you something to use