273 The War for Fertility Talent. How RMA Retains and Develops Their People. COO, Iris González

How do large fertility networks retain great people when everyone is struggling to do the same?In this week’s episode of Inside Reproductive Health, Iris González, Chief Operating Officer of IVI RMA North America, to talks about how one of the largest fertility organizations in the country approaches retention, leadership, and patient experience at scale.Iris shares:How IVI RMA uses regular operator meetings to address retention across practicesThe dyad leadership model used throughout the organizationIVI RMA’s built-in backup staffing strategiesWhy IVI RMA implemented patient advisory councils (and how they act on the feedback)The operational changes they made to improve financial counselingHow IVI RMA tripled patient survey participation (While improving NPS)