273. What Video Clients are ACTUALLY Looking For with Graham Cochrane

Today's guest on the Grow Your Video Business Podcast is no stranger to the show. Graham Cochrane is one of the most talented and successful business owners that I know. He's a business coach, a musician, and the founder of the Recording Revolution, one of the world's largest and most loved online resources for audio recording and music production. Graham's journey as an online entrepreneur began about ten years ago at the height of the recession. Thanks to his determination and resourcefulness, Graham was able to beat the odds and has become well-respected in the audio world.    Graham gets real in explaining how he built his business from scratch while trying to make ends meet during the financial crisis. He talks about the importance of not waiting for everything to be perfect and just launching and getting started. Graham shares his wisdom on what to do if you're feeling insecure about launching your business or a new service. Sure, there are going to be haters out there, but Graham tells us how to easily move past them. Key Takeaways Accepting the right guidance can lead you to create passive income stream You are more likely to take actions when you pay for a course. You should focus on guidance not an expert. In this Episode Meet Graham Cochrane [03:46] Let's talk about his book [07:29] Some actual steps to create passive income stream [17:02] Why pay for a course? [20:33] Are you looking for an expert? [37:27] Graham Cochrane best sales pitch [51:35] How to get his book [54:01] Links Find Graham Cochrane online Follow Graham on Instagram | Facebook | YouTube Recording Revolution Join the Grow Your Video Business Facebook Group Get the ASCEND Method Cheat Sheet Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What's your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!