274: How Charis Jones Crossed the $2 Million Mark With Sassy Jones Boutique (Rewind)

In today’s rewind episode we have Charis Jones, owner of Sassy Jones Boutique. Sassy Jones is an award-winning accessory brand that specializes in exquisite pieces for the ‘sassy sophisticated girl on the go. Sassy Jones has both a brick-and-mortar store located in Richmond, Virginia and an online store and thousands of customers all over the world tune in weekly every Wednesday night to shop during their “Sparkle parties.” If you have an e-commerce business and are experiencing stagnant growth, this is the episode for you! On today’s episode, we talk about: How Charis was first called to side hustling and entrepreneurship after she kept getting laid off How she uses her background as a top-ranking sales professional in major corporations to inform her sales and customer service strategy How being a Mom of 4-year old twin boys kicked her hustle into overdrive Her approach to paid marketing that helped her business grow from $365K in revenue to $2.6M the next year Her fun differentiation techniques including weekly virtual Sparkle parties online which bring in huge sales days and happy customers Check out this episode and others on Apple Podcasts, Spotify, Soundcloud, and YouTube  This episode is brought to you by: Spectrum Reach Free Production of a :30 Video Offer: Our friends at Spectrum Reach have always been fully committed to helping businesses succeed.  Claim production of your free 30 second video that you can use across all screens.  Yes, that’s Instagram, YouTube and even TV!  Create your video on www.waymark.com/spectrumreach using the offer code HUSTLEPRO at checkout.  Just click the “coupon” link at the top right and it’s 100% free.  So claim your free 30 second Waymark video today! Explore the Spectrum Reach Ad Portal: Visit go2.spectrumreach.com/hustlepro to build your TV campaign online! On this page, you’ll learn more about the Ad Portal, with a link to register for online access. Then you’re ready to start building your own TV campaign, on your time, with your budget – all right from your laptop! Skillshare Explore your creativity at Skillshare.com/hustle and get a one month free trial of Premium Membership Links mentioned in this episode Side Hustle Pro Newsletter Sassy Jones   Traffic Sales & Profit  Dare To Lead by Brené Brown Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro Sassy Jones - @shopsassyjones  Charis N Jones - @charisnjones   Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.