274: Make AI Sound Like You in 20 Minutes (It's Free)

A friend of Stu's, Ryan Levesque (New York Times bestselling author), was publicly accused of using AI to write his newsletter. The evidence? He used an em-dash. He's been writing with em-dashes for years. The world around him just changed how it reads. This is the world we're in now. Your real writing can get dismissed the second someone thinks it's AI. Stu knows this one personally. He hand-wrote a detailed, thoughtful DM response for a half-million-follower influencer who came to him for membership advice. Poured time into it. Didn't hear back for weeks. When he followed up, the person said they figured it was "a generic chat GPT response" and never engaged. It wasn't. It stung. But here's the fix, and it's a one-time thing. AI sounds generic because you handed it a blank page with no instructions. Build a voice guide, and AI stops sounding like everyone else. It starts sounding like you. In this episode, you'll learn: Why the "AI tell" is a myth (Stanford researchers found AI detectors wrongly flagged over 61% of essays written by non-native English speakers as AI) The three rules Ryan Levesque wrote for himself about AI (and why Stu builds on all three of them) Why AI sounds like generic slop and the one-time fix that changes everything What a voice guide actually is and how to build yours in about 20 minutes (free tool inside) The difference between outsourcing your typing and outsourcing your thinking Why feeding AI your PRESENT ideas (what happened this week, the result a member just got) is what makes your content sound fresh Your action step: go to voicecloner.io this week and build the instructions that make AI sound like you FREE RESOURCE: https://voicecloner.io - Free voice guide tool. Answer a few questions, drop in writing samples, get a set of instructions so AI sounds like you. Takes about 20 minutes. CONNECT WITH STU: Website: https://membership.io Book "Predictable Profits": https://www.audible.com/pd/Predictable-Profits-Audiobook/B0DJTJJHKG Instagram: https://www.instagram.com/stumclaren/ Podcast: https://podcasts.apple.com/ca/podcast/marketing-your-business-marketing-strategies-for-business/id1299443864 Membership.io: https://membership.io Subscribe and leave a review if this episode helped you