274 | Simon Lockett, Adidas Global Category Director: Ultraboost

from The Drop · host Believe in the Run

The Adidas Ultraboost is a legend, and legends never die. The newest edition is coming soon, and Thomas and Robbe talk with Simon Lockett about the newest updates, what it's like to manage such an important model, and how to market a shoe to different regions of the world.

Episode metadata supplied by the publisher feed · Published Jul 8, 2024

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274 | Simon Lockett, Adidas Global Category Director: Ultraboost

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