274. The Fastest Way CPG Founders Lose Their Runway

274. The fastest way to lose runway isn't bad product—it's not understanding how your business actually works. In Day 2 of 30 Days to Profitable CPG Growth, I break down why founders avoid the financials, operations, and retail mechanics that determine success. You'll learn how misunderstanding sales, velocity, and execution caps growth, why guessing kills confidence, and how Category Management gives you control. This episode helps you move from reactive to strategic—so you can lead with clarity and scale with confidence. Understanding how your business works, particularly your sales engine, is crucial for scaling and achieving growth. This involves knowing the rules of the game, simplifying your business to its core functions (making and selling), and learning from both successes and failures. By mastering these aspects, you can gain a competitive advantage, build trust with retailers and investors, and align your team for success. For additional inspiration listen to the following Bulletproof Your CPG Brand podcast episodes: 🎙️ 42 How We Need To Inspire & Educate Shoppers About Brands, Gary Hirshberg with Stonyfield 🎙️ 136 The Retail Game – What You Need To Know to Win, Bob Burke with Natural Products Consulting 🎙️5 Using Advanced Strategies to Boost Retail Sales, Adam Lowry with Ripple Foods and Method 🎙️ 126 Well Defined Business Strategy for Lasting Success, Dustin Finkel with KAPOP Day 2 of the Free 30 Days to Profitable CPG Growth  Tip of the day: Commit to learn and appreciate the different roles in your business. This will keep you grounded and help you better understand how your business works. You can get the episodes free guide and todays show notes at: RetailSolved.com/session274