275. Beyond User Acquisition: How to Win with Influencer ...

What this episode covers

Marion Balinoff and Sara Guerola share data-driven strategies for maximizing influencer marketing in gaming. As CPIs rise and privacy regulations evolve, influencer marketing is becoming a key performance channel. Marion and Sara break down budget calculations, track organic uplift, and analyze campaign performance while highlighting tactics like QR codes, giveaways, and custom in-game assets to boost conversions. Whether you’re testing with smaller creators or scaling with top-tier influencers, this episode provides a strategic framework for driving profitable results.00:00 Introduction to Influencer and Podcast Marketing02:56 Meet the Experts: Marion and Sarah04:33 Defining Influencer and Podcast Marketing08:16 Budgeting and Setting Objectives14:24 Measuring Campaign Performance23:58 Tracking Links and Performance Metrics24:35 Challenges in Getting Clicks25:08 Podcast Advertising Strategies27:21 Creative Performance Reports30:40 Influencer Integration in Games32:56 Effective Campaign Strategies34:45 Deep Integration Benefits38:11 Creative and Contract Tips42:57 Final Thoughts and Recommendations

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How long is this episode of Deconstructor of Fun?

This episode is 48 minutes long.

When was this Deconstructor of Fun episode published?

This episode was published on March 24, 2025.

What is this episode about?

Marion Balinoff and Sara Guerola share data-driven strategies for maximizing influencer marketing in gaming. As CPIs rise and privacy regulations evolve, influencer marketing is becoming a key performance channel. Marion and Sara break down budget...

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