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275: Create a Poll for Quick Consumer Research

Episode 275 of the The Digital Tourism Show podcast, hosted by Chris Torres, titled "275: Create a Poll for Quick Consumer Research" was published on March 31, 2022 and runs 2 minutes.

March 31, 2022 ·2m · The Digital Tourism Show

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Summary

Knowing what your target demographic wants and desires can help you create experiences that they would love.

Episode Description

In this 5-min workshop, I want you to conduct some quick consumer research and ask your followers on your Facebook Page or Group a series of questions that could not only help you gain some amazing insights, but also give you ideas for new tours and experiences.

Knowing what your target demographic wants and desires can help you create experiences that they would love. For example, if you run a food tour experience, have you asked what types of food your Facebook followers prefer? How many are Vegan for example? What destinations do they prefer? By simply asking your audience, you can capture all these details and more while increasing your page's engagement rates.

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