275. Haifa Khoury: How to Win Listings & Ideal Clients

Today I’m talking to Haifa Khoury with Sotheby's International Realty in Silicon Valley. Haifa grew up in Palestine, due to her own persistence and innovation skipped her senior year in high school, and went to college in Berut. After college she went home and was teaching school in Palestine. It wasn’t long before Haifa met the man who she would marry and move to America to raise a family. In 1980, in her new home, the United States, far away from everything she knew Haifa was divorced with 3 children under the age of 6.  Haifa had a family to support and needed to find a way fast.  You may recall, interest rates were 18, 19 and 20% and the stakes were high. Everyone told her it’s too risky, you’ve got a family to support, you can’t do real estate. Haifa saw opportunity in the problems of the market. She had a vision; she knew her drive and went for it. Within 1 year, she was the #2 agent in her office. Today she is a top real estate in Silicon Valley and in the US alongside her daughter Ruba. See them at: https://rubaandhaifa.com/This year alone, Haifa has been on 39 listing presentations and won 38 of the 39 listings. Haifa has a business, service systems and marketing that generate warm leads and new clients not quarterly, monthly or even weekly but every day. Haifa says she knows the market and the numbers better than any agent and never stops learning. She  serves her clients beyond their biggest expectations. She says, “we go the extra mile and don't call it extra.”And Haifa shares the importance of giving, that giving more than you expect and the growth that creates creates abundance for you that is far beyond what you could imagine or ever take. Haifa and I talk about How to Win Listings and Ideal Clients.00:00 - Haifa Khoury: How to Win Listings & Ideal Clients00:45 - Winning 38 listings out of 39 listing presentations08:41 - Getting into real estate: the background story of Haifa15:15 - A story about persistence21:08 - How Haifa got ahead of the market24:14 - Navigating the reality of higher interest rates with clients25:48 - The mindset & perspective to see opportunities27:41 - A “biggest lesson” we can learn from Haifa31:16 - Haifa talks about caring for clients36:08 - The evolution of Haifa’s business strategies38:08 - Rising above the competition: from the beginning to now41:15 - Overcoming challenges in business43:43 - The Final 3People/Resources Mentioned-Ruba & Haifa TeamRuba KailehBreakthrough Luxury CoachingBooksNever Split the Difference by Chris Voss & Tahl Raz The 7 Habits of Highly Effective People by Stephen R. CoveyThe Magic of Thinking Big by David J. SchwartzStart with Why by Simon SinekHow to Win Friends & Influence People by Dale CarnegieQuotes"Marry the House, date the rate.""If you take care of the client, the client will take care of you.""The more you help people, the more God will bless you.""Always do the right thing by people, no matter who they are, whether they will benefit you or not.""There's no right way to do the wrong thing."www.JereMetcalfPodcast.comPowered byJere Metcalf [email protected] JMPodcast.comWhere top real estate agents well how they do it.This podcast is where real estate agents across the country to come together sharing ideas to take your there and our business to the next level.►  YouTube Channel: YouTube.com/c/JereMetcalfPodcast