275: How the Alcohol Market is Changing with Laura Willoughby

Laura Willoughby from Club Soda joins Veronica to discuss how the alcohol market has changed and continues to change. They start by remembering what drinking was like for them in the 1990's, how they were encouraged as women to drink until they passed out. They then look at how much the culture has shifted, with young people either choosing not to drink or drinking occasionally. Laura explains that the alcohol-free market is continuing to expand and that, yes, you can get a good alcohol-free wine. Because of these changes, how we socialise has changed a lot, with people wanting to have experiences and food rather than just drinking to get drunk. They end by emphasising how important it is to have alcohol-free spaces and how they are growing in England, America and even France. To learn more, visit the show notes.