275: Live Launch vs Evergreen: The Real Decision Behind High Results (Featuring Stephanie Gaffney) episode artwork

EPISODE · Feb 5, 2026 · 52 MIN

275: Live Launch vs Evergreen: The Real Decision Behind High Results (Featuring Stephanie Gaffney)

from The Online Course Show · host Jacques Hopkins

If you’ve ever found yourself answering the same questions over and over and thinking, “I should just turn this into a course,” this episode is for you. In today’s conversation, I sit down with Stephanie Gaffney, a live wedding painter who transformed a decade of experience into a premium online program — and did it in a way that actually serves her students and her life. We dig into how Stephanie built The Wedding Painter’s Blueprint, how she priced it confidently at a premium level, and what really went into launching a high-touch course while juggling family life, client work, and a growing business. This is a behind-the-scenes look at what it actually takes to turn creative expertise into a sustainable, scalable offer — without cutting corners or burning out. Watch the episode on Youtube: https://youtu.be/cZsNzcrGv2A Stephanie's Education Website: https://stephaniegaffney.com/ Stephanie's Artist Website: https://torregrossafineart.com/ 🎓 Check out Genesis: https://www.theonlinecourseguy.com/genesis Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy  

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If you’ve ever found yourself answering the same questions over and over and thinking, “I should just turn this into a course,” this episode is for you. In today’s conversation, I sit down with Stephanie Gaffney, a live wedding painter who transformed a decade of experience into a premium online program — and did it in a way that actually serves her students and her life. We dig into how Stephanie built The Wedding Painter’s Blueprint, how she priced it confidently at a premium leve...

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275: Live Launch vs Evergreen: The Real Decision Behind High Results (Featuring Stephanie Gaffney)

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