275: Mind Hijacking, Trigger Words and the Art of "Grudge Branding"

from Persuasion by the Pint · host Jonathan Taylor & Sean McCool

On this episode, we'll be covering a flight of topics. Sean will share some takeaway's from Jeremy's Razors - a company that is positioning itself as the new anti-woke razor company. Sean has termed this "grudge branding" and we think it will be a continued trend in advertising. We also share 17 trigger words that you need to have in your email & copywriting toolbag.

Episode metadata supplied by the publisher feed · Published Aug 27, 2022

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275: Mind Hijacking, Trigger Words and the Art of "Grudge Branding"

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