#275 – Press Releases That Work: How to Gain Media Attention & Clients in 2025 | Mickie Kennedy

Why do most press releases fail, and how can you be in the 3% that actually drive media coverage, ROI, and long-term business growth? PR expert Mickie Kennedy, founder of eReleases, reveals the strategies small businesses, entrepreneurs, and executives can use to gain real media attention, without spending thousands on advertising. For over 26 years, Mickie has empowered small business owners to stand out in crowded markets with authentic, highly targeted press releases.  He's helped clients generate $132M+ in earned media with campaigns that cost as little as a few hundred dollars. From crafting bold, newsworthy stories to leveraging case studies and email marketing, Mickie shares how to turn visibility into credibility, conversions, and leadership influence. 📌 Key Takeaways from this episode: Why most press releases fail and how to write one that lands. The power of storytelling over numbers (think Shark Tank pitches). Why people buy from people, not companies, and how to build trust. How to use AI as a tool to support your process. Join us and master press releases to grow your business and learn the must-have structure of a successful press release… #Manage2Win #MickieKennedy #PressReleases #PRTips #MediaCoverage #SmallBusinessGrowth #MarketingStrategy #EarnedMedia #BusinessLeadership #DavidRussellPodcast