#275: Tui Allen - How To Build Great Products

On this episode of DTC POD, Tui joins Blaine & Ramon to talk about transforming traditional financing options for brands in the CPG space. Her focus at Ampla is creating purpose-built financial products that prioritize trust, partnership, simplicity, and speed/innovation. Tui discusses the importance of aligning around a company's mission and vision and the need to be intentional about channels required to scale and achieve success.We cover:Customer empathy and market understandingOmnichannel solutions for brandsBuilding and scaling physical productsLong-term planning and KPI trackingChallenges in CPG industryTools and ecosystem for CPG businesses[00:03:46] Ampla: Omnichannel solution with funding and tools.[00:10:49] Ampla: Analytics and insights for better decisions.[00:13:52] Shopify lacks depth, Amplin offers comprehensive capital.[00:18:31] Vision, intention, and planning key to success.[00:21:12] Ampla simplifies B2B commerce, removes business overheads.[00:25:22] Ampla's suite of financial products for CPG and brands.[00:28:54] Ampla: Trust, partnership, simplicity, and agility.[00:33:54] Alignment, strategy, measurement, and involving customers crucial.[00:38:59] Balancing innovation and focus.[00:41:40] Ampla: AI, competitive interest rates, modernizing supply chain.Shownotes powered by CastmagicP.S. Get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!Episode brought to you by Finaloop, the real-time accounting service trusted by hundreds of DTC Brands. Try Finaloop free - no credit card required. Visit finaloop.com/dtcpod and get 14 days free and a 2-month P&L within 24 hours.Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokTui Allen - Head of Product at AmplaRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated