276: A Small Business Marketing Masterclass with Lauren Spagnoletti

In this episode, Lauren Spagnoletti, founder of Little Men Roaring, shares her journey from the entertainment industry to establishing a boutique marketing agency. She emphasizes the importance of identifying your target audience as the foundation of effective marketing strategies. Lauren discusses the benefits of repurposing content to maximize reach and reinforce brand authority. Additionally, she highlights the risks of relying solely on social media followers and the need for small businesses to create valuable content to engage their audience. Lauren and Jeff also discuss the critical importance of email marketing for small businesses, emphasizing the risks of relying solely on social media platforms. They explore strategies for leveraging social media to grow email lists, the role of awareness ads in building trust with potential customers, and the overall value of maintaining a robust email list for business success.Little Men RoaringBusiness owners Get an “LKN Special” on  Marketing Momentum! Click here for infoLauren’s helpful marketing blog posts for LKN:Why Identifying Your Audience is Step 1 in MarketingHow to Repurpose Content Like a Marketing ProYou Don’t Own Your Social Followers (and what to do about it!)A Case for Awareness Ads---------------------------------------------------------------------------------------The Best of LKNhttps://thebestoflkn.com/Hosted by:Jeff HammAllen Tate Realtors®Charlotte & Lake Norman (NC)www.LKNreal.comSupport the show