276: How to Increase Perceived Value Through Pricing & Marketing to Grumpy Old Men

from Persuasion by the Pint · host Jonathan Taylor & Sean McCool

On this episode, we have a flight of topics. We share some interesting data from AARP on marketing to seniors and why many companies are missing huge opportunities with certain demographics. We'll also discuss a social experiment that proves raising the price of your product or service increases its perceived value.

Episode metadata supplied by the publisher feed · Published Sep 10, 2022

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276: How to Increase Perceived Value Through Pricing & Marketing to Grumpy Old Men

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This episode was published on September 10, 2022.

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