276: Outcome Driven Innovation with Tony Ulwick

Unlocking Innovation with Tony Ulwick Tony Ulwick, author of 'What Customers Want,' discusses the Outcome-Driven Innovation process and the Jobs-to-be-Done theory. He explains why 90% of new products fail and how his approach achieves an 86% success rate by focusing on unmet customer needs. Discover how AI intersects with innovation and the role of management in fostering a data-driven culture. "People don't want the quarter-inch drill, they want the quarter-inch hole. The shift in mindset is like, we are not solution creators, we are problem solvers." - Tony Ulwick Key Takeaways: -What is Outcome-Driven Innovation (ODI) and why is it important?  -How does the 'Jobs-to-be-Done' framework enhance product development? -Why do 90% of new products fail according to Tony?  -What role does management play in successful innovation?  -How can AI be integrated into the innovation you're creating as a manager? #managers #managesmarter #innovation #ai #artificial intelligence #productdevelopment #outcomes #businesssuccess Connect with Tony Ulwick https://strategyn.com/ https://www.linkedin.com/in/tonyulwick/ Connect with Manage Smarter and its hosts   ·    Website: https://salesfuel.com/manage-smarter/   ·    LinkedIn: https://www.linkedin.com/in/audreystrong/                                      ·    LinkedIn: https://www.linkedin.com/in/cleesmith/   TWITTER/X   Audrey https://x.com/tallmediamaven   Lee https://x.com/cleesmith    Connect with SalesFuel ·    Website: https://salesfuel.com/   ·    Twitter: https://x.com/SalesFuel   ·    Facebook: https://www.facebook.com/salesfuel/   Learn more about your ad choices. Visit megaphone.fm/adchoices