276: The Business Case for Employee Engagement in the Wine Industry | Marketing Tip Monday

Discover how prioritizing employee engagement can elevate your sustainability efforts and business success. This episode explores real-world examples from Niner Wine Estates, Ancient Peaks, and Hope Family Wines, where workplace culture, strong benefits, and community involvement turn staff into long-term, loyal brand ambassadors. Learn why engaged employees are key to implementing best practices and creating meaningful customer connections. Plus, find out how to start empowering your team with a free 30-minute online course. Resources: *** Tell Your Sustainable Story Online Course *** 2025 SIP Certified Sustainable Stories – get inspired Apply for SIP Certified Wine Marketing Tips eNewsletter Sustainable Story Worksheet Print Electronic Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet  Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member