277. How One Retail Store Achieved 110% Growth in a Small Town. Shopkeeper Stories with Elena Gustavson of Magpie and Tiger.

In this Shopkeeper Story, Kathy interviews Elena Gustavson of Magpie and Tiger about building a profitable stationery and gift shop in a town of fewer than 8,000 people. Elena shares how she achieved 110% growth through merchandising improvements, smarter revenue streams, community support, and retail mindset shifts—all while balancing consulting work and shopkeeping. For show notes, including links to the documentary and resources I mentioned in this episode, visit www.savvyshopkeeper.com/episode277 Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here: Website: Savvy ShopkeeperInstagram: @savvyshopkeeperMastermind Group: Master Shopkeepers

Episode metadata supplied by the publisher feed · Published Jun 18, 2026

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277. How One Retail Store Achieved 110% Growth in a Small Town. Shopkeeper Stories with Elena Gustavson of Magpie and Tiger.

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