277. Rethinking Innovation - Bruce Vojak

In this episode of the IDEAS+LEADERS Podcast, I’m joined by Bruce Vojak, innovation strategist, author, and Founder of Breakthrough Innovation Advisors. With more than 40 years of experience across engineering, executive leadership, academia, and boardrooms, Bruce helps mature companies break out of stagnation and build lasting resilience.We dive into why innovation feels so difficult for established organizations — and why so many default to cost-cutting instead of the strategic renewal they actually need. Bruce breaks down the myths surrounding innovation, the fears that silently shape decision-making, and what leaders can do to create cultures that support experimentation and long-term thinking.In this episode, we discuss:• Why mature companies struggle with innovation• How alignment and simple processes make innovation manageable• The power of “innovation exemplars” inside organizations• Why innovation doesn’t require massive budgets• How listening to customers can spark meaningful breakthroughs• What leaders can do today to start renewing their company’s future🎧 Tune in for a practical and energizing conversation about innovation, leadership, and building companies that evolve instead of stagnate.You can connect with Bruce here: https://www.breakthrough-innovation-advisors.com/bruce-vojak/Thank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast on Apple https://apple.co/3fKv9IH or Spotify https://sptfy.com/Nrtq.