277: Toxic Marketing

Have you ever received a marketing message that made you feel worse about yourself AND the sender? That's toxic marketing. It leaves everyone poorer, including the industries themselves that become known for using it. Now as a business owner, you're looking for growth opportunities. And especially in challenging times you may find yourself considering marketing tactics that aren't exactly aligned with your brand values and voice. You know the ones: where someone makes big promises of guaranteed sales qualified leads and consultation calls. Don't let fear and desperation get the better of you. Before you embark on a marketing campaign that makes your spidey senses tingle, listen to this week's podcast. You will discover: How to market in a way that creates safety for your audience, rather than turning them off How to create stronger relationships through your marketing so people will want to hear from you A simple test to determine if your marketing is toxic or helpful For full show notes and transcript click here.