277 You Don't Close High Ticket Clients. You Pick Them

Send us Fan MailVictor Damasio grew up selling newspapers on the Rio subway and working pub crawls to pay his way through law school. Today he has 729,000 Instagram followers in Brazil, nearly a quarter of a million YouTube subscribers, and a mastermind he charges $20,000 to join. This conversation is about what he figured out in between.I sat down with Victor to talk about one specific idea: why course creators who already have an audience and existing clients are leaving serious money on the table by not having a high-ticket offer. Victor's argument is simple and hard to argue with. If someone in your audience would pay ten times more to get closer access to you, and you never give them the chance to do that, you're treating all your clients the same when they're not.Victor walks through his four-question application process, what he calls the Spartan method, which flips the usual sales dynamic. Instead of you pitching someone, they apply to work with you. He explains exactly what to ask, what good answers look like, how to run a 20-minute vetting call, and why saying no to the wrong clients is something they'll actually thank you for.There's also a genuinely useful analogy involving Qatar Airways business class that I haven't been able to stop thinking about since we recorded this.Victor is just starting to build his English-language audience, so if you want to reach him while he's still responding personally to messages, now's the time.Hope you enjoy this one as much as I did.Check out Victor's work:🌐 https://www.victordamasio.com/eng-us📸 https://www.instagram.com/victordamasio/▶️ https://www.youtube.com/channel/UCEF03nN_kI6RKznPRw9x7MQ