278: Business Insights from Professional Sports Teams w/ Amy Scheer

Joe is joined by Amy Scheer, Vice President of Business Operations at the Connecticut Sun. A veteran in the sports industry, Amy vividly shares experiences and learnings from her illustrious career with esteemed sports properties, including the Brooklyn Nets, Madison Square Garden, New York City Football Club, New York Red Bulls, and now the Connecticut Sun. She discusses the operational differences in the approaches of these organizations while highlighting the common denominator for creating fandom. Amy elaborates on how athletes have evolved over the years, especially pertaining to social justice issues. Now running a WNBA team, she describes how the incredible awareness amongst people has made it easier to sell tickets and foster business partnerships. Working with multiple Hall of Famers, Amy also points out the important leadership lessons she has learned along the way. You do not want to miss out on this engaging and insightful episode on The CUSP show. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Yash Agarwal ’22 (@yashagarwal655), Sam Marks ’22, and Connor O’Neill ’22, with Jillian Quinn ’22 (@JillianMQuinn) and Dominique Smith ’22 managing social media efforts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com