#278 How to Sell $500M of Batteries Before You Build a Factory | Landon Mossburg (Peak Energy)

00:00 – Intro: The $500M deal with Jupiter Power.02:15 – Landon’s Background: Lessons from Tesla and Northvolt.06:30 – The "Magnet Hire": How to attract A-Players by hiring one star first.12:00 – Why Sodium-Ion?: The cost and supply chain advantage over Lithium.18:45 – The Jupiter Power Deal: How they negotiated a massive off-take agreement.24:10 – "Engineering Bankability": Selling the manufacturing roadmap, not just the cell.32:00 – Supply Chain: Why Peak Energy avoids conflict minerals and China reliance.41:00 – The Grid Challenge: Why batteries need to last 25 years in the desert.48:00 – Scaling Speed: How to move faster than traditional industrial giants.53:00 – Hiring: The specific traits Landon looks for in executives. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit climatecowboys.substack.com/subscribe