278: How to Tell Your Business Story on TV | Michelle Rupp

Telling your business story on TV isn't just about publicity — it’s about creating a legacy. In this powerful episode, Emmy Award-winning journalist and media strategist Michelle Rupp joins me to break down how to leverage your story to gain earned media, build trust, and create real community change. We unpack Michelle's own experience of televising her heart surgery, why women’s health stories need more airtime, and how small businesses can turn one segment into long-term growth. You’ll learn how to craft an irresistible media hook, tailor your message to the right audience, and amplify your visibility far beyond your local news station. If you’re tired of shouting into the void with ads that don’t convert, this is the episode you can’t afford to miss. Whether you're a solopreneur looking for more meaningful exposure or a business owner ready to step into the spotlight, Michelle’s insights will inspire and empower you to take bold action. 🎧 Tune in to discover how telling your business story on TV can become your most impactful marketing move — and maybe even change lives along the way. Chapters: 00:00 Michelle’s Heart Surgery Story 05:05 Women’s Health Conversations 08:44 Helping Businesses Earn Media 12:24 Tailoring Your Media Strategy 13:39 Just Ask for Media Opportunities 27:19 Crafting a Strong Hook 39:25 The Power of Made-in-America 41:19 Amplify on Social Media 42:34 Nurture Media Relationships 48:44 Gratitude & Making It Count Connect with Michelle Rupp Website:  https://www.memorableresultsmedia.com LinkedIn:  https://www.linkedin.com/in/michelle-rupp-96ab588  Show Notes: https://kandasrodarte.com/278  === Love the show? Subscribe, rate, review, comment & share! Join the Gratitude Geek community and stay updated with exclusive content, behind-the-scenes insights, and more. Sign up for our email list here:  http://kandasrodarte.com/subscribe  Support Gratitude Geek Podcast  At Gratitude Geek, we aim to spread gratitude, sow seeds of appreciation, and harvest a bounty of generosity and kindness. As a listener, reader, and subscriber, you are part of this mission, and we are honored to have your support. If possible, please help finance the show: http://kandasrodarte.com/support Affiliate Disclosure: Some links in the show notes may be affiliate links, which means I may earn a small commission at no extra cost to you. Thank you for supporting the show! Gratitude Geek is part of the Podmatch Network.  Learn how Podmatch can help you grow your visibility:  http://kandasrodarte.com/podmatch  Learn more about your ad choices. Visit megaphone.fm/adchoices