#278 Negativity Gets 13x the Clicks as Positivity

Send us Fan Mail🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/4vuWz6v🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/43lY2Ai➖➖➖➖Most dentists think a negative Google review hurts their growth. The reality is that negative content gets about 13x as much attention as positive content, which creates an opportunity if you know how to respond correctly.In this episode, Gary Bird breaks down the psychology behind online reviews, why prospective patients read negative reviews first, and the exact response framework that turns criticism into trust. You'll learn how to stay HIPAA-compliant, avoid defensive responses, and use negative reviews to strengthen your reputation and attract more patients.Drawing on real-world experience at SMC and insights from working with 1,195 dental practices, Gary shares a practical strategy that every dentist can implement immediately to improve patient trust, online reputation, and new-patient growth.If you're serious about dental marketing, Google reviews, practice management, fee-for-service growth, and building a stronger practice, subscribe for more Dental Marketing Goat episodes every week.Connect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4fxFOTIPersonal: https://bit.ly/4vAdu7FWant the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://bit.ly/4uku2zu➖➖➖➖Dental Marketing Goat is the go-to podcast for dentists who want to grow faster, market smarter, and build practices that thrive in today’s competitive landscape.Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National, recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks, and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team, and systems to drive predictable growth.🚀 Want to see how SMC can help you grow?📱 Book a call here:➡️ https://bit.ly/4aAtM8x🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events