EPISODE · Jul 15, 2026 · 12 MIN
278. Recruit Like You Prospect; Commercial Real Estate Leadership
from Commercial Real Estate Leadership (CRE Success) · host Darren Krakowiak
Recruitment is one of the most important tasks facing commercial real estate principals who want to grow their business, but the challenge of getting it done may not be due to a lack of talent. In episode 278 of Commercial Real Estate Leadership, Darren Krakowiak explains why many business owners struggle to hire quality people and how a simple but important shift in mindset can dramatically improve hiring outcomes. Rather than treating recruitment as an urgent task when a role needs to be filled, Darren argues it should be approached the same way successful agents approach prospecting: consistently, strategically, and long before a hire is needed. In this episode, we cover: 🔹 Why reactive hiring leads to poor recruitment decisions 🔹 The recruitment score every principal should give themselves 🔹 How to build a warehouse of candidates before vacancies arise 🔹 The overlooked recruitment channels that can produce better hires 🔹 Why recruitment should become part of your weekly business rhythm If you're looking to build a stronger team and reduce costly hiring mistakes, this episode of the show provides a practical framework to improve your recruitment process and attract better people into your business. --- Email [email protected] and put the word "GROW" in the subject line to take the first step towards accelerating revenue growth in your commercial real estate agency with the right people on your team, serving ideal clients inside a business that just works. If you're looking for a structured way to think through and upgrade your recruitment process, get your free copy of our 7-step hiring playbook created specifically for commercial real estate principals at cresuccess.co/recruitment Visit the CRE Success website: cresuccess.co Read the episode anecdote, get the transcript and watch the video recording of the podcast here: cresuccess.co/blog/278 To share this episode or your thoughts on it, tag us on socials: @cresuccess or use our hashtag: #cresuccess If you enjoy the show, leave us a rating or review on Apple Podcasts or Spotify. Connect with Darren Krakowiak on LinkedIn Podcast music sourced from audioblocks.com
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278. Recruit Like You Prospect; Commercial Real Estate Leadership
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