278. Scaling a Corporate Gifting Program to Drive 25% of Revenue

Corporate gifting isn’t just a thoughtful gesture—it’s a $33 billion market opportunity. And for Julie Maskulka, founder of Anecdote Candles, corporate gifting now drives 25% of her company’s revenue.  Known for combining storytelling with scent, Anecdote is carving out a unique space in this massive market, offering a custom candle gifting program that delivers an impressive average order value of $2,727. Through testing different strategies like lowering minimum order quantities and tapping into distributor networks, Anecdote has been able to yield a 15% reorder rate from corporate clients. From targeting unexpected industries to creating scalable systems for customization, you’ll hear from Julie on how to turn an idea for an untapped market into a powerful revenue driver. View the transcript for this episode at: https://otter.ai/u/cSH042hHHArR9LfWelvikkJzKS0?utm_source=copy_url Thank you to our sponsor! Learn from the best of the best with Masterclass! Get up 50% off a year-long Masterclass subscription this holiday season when you go to https://masterclass.com/cubicletoceo Connect with Julie: www.anecdotecandles.com → Use code ‘CEO’ for 25% off! https://anecdotecandles.com/pages/gifting-custom IG: @anecdotecandles Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices