278: She Built the Membership BEFORE the Audience (and It Worked) - Marine Lacoste

Marine Lacoste toured the world as a musician for a decade, then built a membership business by doing everything in the "wrong" order. When COVID ended the touring income overnight, she started building online, and she built the products and the membership BEFORE she built an audience. Then she picked one platform, doubled down, and grew from a few thousand subscribers to almost 80,000. In this conversation, Marine reveals: - Why she built her membership before she had a single person to sell to - The one question she asked her buyers that made her double down on YouTube - Why YouTube monetization pays her to generate her own leads - The brand-new lead magnet she creates for every single video, built before she records - What she shows on YouTube vs. what she saves for the membership - The simple monthly challenge that woke up a silent community - How she surveys her members to find her real avatars - How she handles critics and the nasty comments FREE RESOURCE: Get the one-page content and membership playbook → https://podcast.stu.me  CONNECT WITH MARINE: - Website: https://onlinerocklessons.com  - Membership: https://onlinerocklessons.com/the-membership/  - YouTube: https://www.youtube.com/@OnlineRockLessons  - Instagram: https://www.instagram.com/onlinerocklessons/  CONNECT WITH STU: - Website: https://stu.me  - Book "Predictable Profits": https://a.co/d/4GIi1uz  - Instagram: https://instagram.com/stumclaren  - Podcast: https://podcast.stu.me  - Membership.io: https://membership.io  Subscribe for new episodes every week.