278. Social Fundraising: How to Find New Audiences + Grow Recurring Donors - Maria Clark

Meet Maria. She's on a mission to deploy data science + human judgment to democratize the nonprofit supporter experience. Her org, GoodUnited, has helped missions raise more than $500M via peer-to-peer platforms online. Today they're powering the third wave of giving as the sector moves from online giving and email to 1:1 conversational messaging and engagement on social media. If you're trying to make social engagement more human + steward creatively, this is the episode for you🤔🎧💡Learn:How to engage with supporters in the digital spaces they already frequentCultivating recurring relationships + capturing new digital audiencesHow nonprofits can make concentrated efforts to understand, inspire, and raise their relationships with social supporters starting with automated conversational messagingLeveraging social media to better steward followers and supportersEPISODE HIGHLIGHTSMaria’s story and journey to where she is today (3:00)Overview of social fundraising (6:00)How this can de-risk your mission and add stability to your organization (11:00)Tips for how to know your followers, and then engage + empower them (17:00)Fundraising, coaching, and engaging through Facebook Messenger (24:00)Case studies of who is doing social fundraising well (27:00)Stewardship and donor cultivation following the social fundraising events and challenges (30:00)A powerful moment of philanthropy in Maria’s life (33:00)Maria’s One Good Thing: Take a step back and think big. (39:00)For more information and episode details visit: www.weareforgood.com/episode/278About Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.Learn more about Virtuous at www.virtuous.org/About Our Sponsor FeathrAre you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.Learn more about their solutions for nonprofits at feathr.co//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter